Jiuzi Holdings Bets $1 Billion on Crypto Treasury - All-In on Bitcoin, Ethereum and BNB
Corporate treasuries just got a billion-dollar wake-up call.
STRATEGIC SHIFT
Jiuzi Holdings deploys $1 billion into a cryptocurrency treasury portfolio, bypassing traditional asset allocations entirely. The move positions Bitcoin, Ethereum and BNB as core reserve assets—not speculative plays.
MARKET IMPLICATIONS
This allocation dwarfs most corporate crypto experiments. It signals institutional confidence in digital assets' long-term store-of-value proposition. The treasury strategy focuses on liquidity and stability rather than chasing altcoin moonshots.
REGULATORY FRONTIER
The bold move comes as global regulators scramble to establish frameworks. Jiuzi's bet essentially forces traditional finance to acknowledge what crypto natives knew years ago—digital assets aren't going anywhere.
Because nothing says 'serious investment' like betting a billion dollars on assets Wall Street still calls 'magic internet money.'
Jiuzi plans to establish crypto treasury holding Bitcoin, Ethereum and BNB
Nasdaq-listed Jiuzi Holdings stated on Wednesday that it will establish a digital asset treasury focused on holding Bitcoin, Ethereum and BNB, following approval of a crypto investment policy by its Board of Directors.
The company plans to use up to $1 billion of its cash reserves to buy and hold these assets.
The move follows Jiuzi's appointment of crypto expert Dr. Doug Buerger as its Chief Operating Officer (COO).
"We are not engaging in short-term trading or speculation; rather, we view crypto assets as long-term stores of value to hedge against macroeconomic uncertainties," said Buerger.
The company noted that it formed a Crypto Asset Risk Committee to monitor the execution of its strategy and deliver regular updates to the Board.
Jiuzi further hinted at the possibility of adding other crypto assets to the reserve in the future, subject to review and approval from the Risk Committee. It also added that it will not self-custody any of the acquired crypto assets in its reserve.
"Adopting the Crypto Asset Investment Policy represents a proactive step in our treasury management to safeguard and enhance long-term shareholder value," said Jiuzi CEO TAO Li.
The company joins several publicly traded firms that are rapidly adopting a cryptocurrency reserve. It is also one of the few companies seeking to diversify its crypto portfolio by holding more than one digital asset.
Notably, institutional demand for Ethereum and BNB treasuries has grown over the past few months, contributing to a general rally in altcoins.
Jiuzi shares declined 32% at the market close on Wednesday, despite rallying over 50% earlier in the day.
