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Crypto.com Outspends Coinbase 3-to-1 in Sports Marketing Arms Race

Crypto.com Outspends Coinbase 3-to-1 in Sports Marketing Arms Race

Published:
2025-05-28 10:23:16
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Crypto.com’s Annual Sports Spending at $213M Is 3x That of Coinbase

Crypto giants are betting big on sports sponsorships—but one player’s throwing haymakers while others jab cautiously.

With $213 million annually flooding stadiums and jerseys, Crypto.com’s marketing budget dwarfs Coinbase’s spend. That’s not just dominance—it’s a full-scale blitz for mainstream attention.

Wall Street analysts shrug: ’When your business model prints tokens instead of profits, why not burn cash on prime advertising real estate?’

|Square

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