Morgan Stanley Taps Zerohash to Power E*Trade’s Retail Crypto Trading Platform Launch

Wall Street's crypto invasion accelerates as banking giant Morgan Stanley deploys Zerohash infrastructure for E*Trade's retail trading debut.

INFRASTRUCTURE GAMBIT

Morgan Stanley bypasses building from scratch—leveraging Zerohash's regulatory tech stack to fast-track crypto access for E*Trade's massive retail base. The move signals institutional adoption isn't just about buying Bitcoin—it's about plumbing.

MAINSTREAM ON-RAMP

E*Trade's platform rollout represents the largest traditional brokerage crypto integration since competitors dipped toes in digital assets. Millions of retail investors now get institutional-grade crypto access without leaving their primary trading accounts.

REGULATORY COVER

Zerohash provides the compliance firewall—handling KYC/AML burdens that typically slow traditional finance moves into crypto. Because nothing says 'innovation' like outsourcing regulatory paperwork.

Wall Street finally realizes crypto's not a niche—it's the new plumbing. And they're bringing the whole neighborhood.