K33, Bakkt, and Zooz Make Headlines with Bold Bitcoin Treasury Moves in 2025
- Why Are K33, Bakkt, and Zooz Doubling Down on Bitcoin?
- K33’s 1,000 BTC Goal: Ambitious or Achievable?
- Zooz’s $180 Million Bitcoin Bet: What’s the Play?
- Bakkt’s $75 Million Offering: More Fuel for Crypto
- Market Reactions: Volatility vs. Vision
- The Bigger Trend: Bitcoin as Corporate Strategy
- Risks and Disclaimers
- FAQs: Your Bitcoin Treasury Questions Answered
Public companies K33, Bakkt, and Zooz are making waves in the crypto space with aggressive bitcoin treasury strategies. Norwegian firm K33 added 5 BTC to its holdings, aiming for a 1,000 BTC target despite stock dips. Israeli energy-tech company Zooz launched a $180 million private placement to fund its Bitcoin reserve plan, while U.S.-based Bakkt priced a $75 million public offering to buy BTC and digital assets. These moves signal growing institutional confidence in Bitcoin’s long-term value—even as markets wobble. Here’s the full breakdown.
Why Are K33, Bakkt, and Zooz Doubling Down on Bitcoin?
In July 2025, three publicly traded companies—K33, Zooz, and Bakkt—announced major Bitcoin treasury investments, betting big on crypto despite market volatility. K33, a Norwegian digital asset brokerage, bought 5 BTC ($5.8 million SEK), bringing its total to 126 BTC. Zooz, an Israeli energy-tech firm, revealed a $180 million private investment pipeline (PIP) to kickstart its Bitcoin reserve strategy. Meanwhile, Bakkt priced its $75 million public offering to fund BTC purchases. These moves highlight a trend: corporations are treating Bitcoin as a strategic asset, not just a speculative bet.
K33’s 1,000 BTC Goal: Ambitious or Achievable?
K33 AB, a Oslo-listed crypto research and brokerage firm, isn’t letting a 4.35% stock drop deter its Bitcoin ambitions. CEO Torbjorn Bull Jensen confirmed the company is "rapidly progressing" toward its 1,000 BTC target after two successful funding rounds. Despite a rough month (shares down 42%), K33’s year-to-date performance remains strong at +58.5%. "We’re prepared for strategic moves," Jensen said, hinting at more acquisitions. The firm now ranks 75th in Bitcoin treasury holdings globally, per.
Zooz’s $180 Million Bitcoin Bet: What’s the Play?
Zooz, an Israeli firm known for flywheel energy systems, is pivoting hard into crypto. Its $180 million PIP—open only to accredited investors—will fund a dual-listed Bitcoin treasury strategy. Incoming CEO Jordan Fried called it a "transparent model" to attract U.S. and Israeli investors. Zooz also revealed a second PIP: 2.5 million shares at $2.00 each, with warrants exercisable at $3.06. Shareholders must approve both deals by September 8, 2025. Fried believes Zooz’s Bitcoin holdings will become a "strategic asset" driving growth and differentiation.
Bakkt’s $75 Million Offering: More Fuel for Crypto
Bakkt, the U.S. crypto trading platform, priced its fully subscribed $75 million public offering at $10.00 per share. The deal includes 6.75 million Class A shares and warrants for 746,373 more. Proceeds will buy Bitcoin and other digital assets, aligning with Bakkt’s working capital goals. Underwriters have a 30-day option to buy an extra 1.125 million shares. The offering closes July 30, 2025—just as Zooz and K33 make their own moves. It’s a coordinated institutional push into crypto, folks.
Market Reactions: Volatility vs. Vision
K33’s stock dipped post-announcement, but Fried argues short-term swings miss the point: "Bitcoin treasuries are about long-term value." Zooz shares held steady, while Bakkt’s offering was oversubscribed—a sign of investor appetite. Data from TradingView shows crypto-linked stocks remain volatile but increasingly correlated with BTC’s price. As one BTCC analyst noted (on background), "Companies treating Bitcoin as a reserve asset are hedging against fiat debasement. That narrative’s sticking."
The Bigger Trend: Bitcoin as Corporate Strategy
From MicroStrategy to Tesla, public companies have been hoarding BTC since 2020. But 2025’s twist? Firms like Zooz and Bakkt are structuring offerings explicitly for Bitcoin purchases. "This isn’t spare cash—it’s deliberate balance sheet strategy," said a Bloomberg Crypto source. K33’s Jensen agrees: "Our goal isn’t trading; it’s accumulation." With three major players moving in sync, expect more dominoes to fall. Just don’t call it a bubble—call it a blueprint.
Risks and Disclaimers
This article does not constitute investment advice. Bitcoin remains highly volatile, and corporate treasuries don’t guarantee returns. Always verify data via CoinMarketCap or official filings. That said, when firms bet millions, it’s worth asking: Do they know something we don’t?
FAQs: Your Bitcoin Treasury Questions Answered
How much Bitcoin does K33 own?
As of July 2025, K33 holds 126 BTC, ranking 75th globally among corporate Bitcoin treasuries.
What’s Zooz’s Bitcoin strategy?
Zooz plans to use $180 million from private placements to build a dual-listed (U.S./Israel) Bitcoin reserve, aiming for transparency and growth.
When does Bakkt’s offering close?
Bakkt’s $75 million public offering ends July 30, 2025, with proceeds earmarked for Bitcoin and digital asset purchases.
