ZachXBT Exposes Over 160 Secret Paid Crypto Promotions—Here’s What They Didn’t Want You to Know
Crypto investigator ZachXBT pulls back the curtain on more than 160 undisclosed paid promotions—turning the 'influencer transparency' narrative on its head.
Follow the money—always
In an industry where trust is as volatile as the charts, hidden promo deals shake investor confidence. No disclosures, no warnings—just quietly paid shills.
Why transparency still isn’t crypto’s strong suit
It’s the same old story: payouts over principles. While regulators scramble, insiders cash in. Another day, another dose of crypto realism—because when the hype fades, only the bagholders remain.
Payment Details and Influencer Tiers
The leaked prices ranged from about $50 to as much as $60,000 for a single post. Payments were mostly made through solana wallets, making the transactions traceable on-chain.
The spreadsheet also ranked influencers in tiers. High-profile names like Atity, Eddy, and Sibeleth charged staggering sums: Atity asked for $60,000 per post, Sibeleth $10,000 per post, and Eddy offered six tweets for $12,000. None of these posts was labeled as ads.
Mid-tier influencers typically asked between $3,000 and $5,000 per post, while smaller accounts went as low as $1,500 to $2,000. Some even had “tweet bundles” or bundle offers for a series of X posts.
The post sparked conversations about how lack of disclosures pose serious risks. It can lead normal investors to feel that a token has true support or momentum. While in reality, it is simply sponsored marketing. Most of these tokens are thinly traded and could fall sharply, which in turn typically leaves retail purchasers with DEEP losses.
In the U.S., the Federal Trade Commission requires influencers to clearly disclose when they are being paid to promote something. Not following those rules could lead to regulatory problems and adds to broader concerns about the integrity of the crypto market. ZachXBT’s findings put the spotlight once again on how “crypto KOLs” (key opinion leaders) often blur the line between genuine advice and paid shilling.
Also Read: CertiK Flags Suspicious Activity in OLAXBT’s AIO Tokens