2,600% Boom: How a Bitcoin Strategy Became the Trade of the Decade

Five years ago, someone bet the farm on Bitcoin—now they're laughing all the way to the blockchain.

When this strategy first went long BTC, Wall Street was still debating whether crypto was a 'fraud' or just a passing fad. Fast-forward to 2025, and that same playbook has delivered returns that make traditional investments look like savings accounts.

The 2,600% surge isn't just a number—it's a middle finger to every finance bro who said 'diversify.' While hedge funds were busy overengineering portfolios, Bitcoin quietly ate their lunch.

Of course, the suits will claim they 'always believed in the technology' now. Funny how 26x returns suddenly make believers out of skeptics.

Over the last five years, the business intelligence software firm has amassed 628,791 BTC in total, valued at approximately $76.71 billion. This makes it the largest corporate bitcoin holder globally. 

Strategy’s Aggressive Bitcoin Accumulation

Strategy’s Bitcoin acquisitions are largely funded through convertible debt, share sales, and stock offering, which includes a recent $2 billion preferred stock offering. Saylor’s vision of Bitcoin as “digital gold” and a hedge against inflation has paid dividends, with the firm’s stock (MSTR) climbing from under $15 in 2020 to over $395 by August 2025.

Its Bitcoin treasury, which has an average buying price of $73,277 per BTC, now boasts an unrealized profit of $28.8 billion. Strategy’s “21/21 Plan” aims to raise $42 billion over three years to further bolster its holdings, with $21 billion each from equity and debt offerings. This approach has inspired a number of companies, including Tesla and Semler Scientific, to adopt Bitcoin treasuries and get exposure to crypto assets. 

Risk of Bitcoin Price Correction

While Strategy’s Bitcoin treasury strategy has resulted in substantial gains, the firm faces significant risk of a huge crash if Bitcoin goes into correction mode. Michael Saylor has acknowledged that a prolonged 90% Bitcoin price drop could harm shareholders. However, Chaitanya Jain, the Bitcoin Strategy Manager of the firm, recently disclosed that even if Bitcoin crashes to $20K, the company would do fine.  

Despite such risks, Strategy’s stock (MSTR) has outperformed Bitcoin’s 1,000% rise and the S&P 500’s 115% gain over the same period. As Bitcoin hovers NEAR record highs, Strategy’s bold bet continues to reshape corporate investment strategies, cementing its position as a pioneer in the crypto space.

Also Read: El Salvador Shifts Bitcoin Focus to Institutional Investors