Coinbase’s Bold Leap: Rebrands Wallet as ’Base App’ to Dominate the Everything App Space

Coinbase just flipped the script—its wallet isn't just a wallet anymore. Meet 'Base App,' the crypto giant's audacious play to become your everything app. No more juggling between platforms for swaps, NFTs, or DeFi—just one sleek, chain-agnostic hub.

Why this matters: While traditional finance still struggles with wire transfers that take days, Base App promises to merge Web3's fragmented ecosystem into a single tap. The move signals Coinbase's ambition to outpace both fintech apps and legacy banks—while quietly monetizing every interaction.

The catch? For all its decentralization talk, this pivot centralizes power squarely under Coinbase's roof. A masterstroke in capturing user attention—or another step toward crypto's inevitable corporatization? Either way, your grandma might finally understand crypto now.