The Smarter Web Company Doubles Down: $25M Bitcoin Purchase Marks Full Pivot to BTC Treasury Strategy

Another corporate whale joins the Bitcoin treasury game—and this one's going all in.

The Smarter Web Company just dropped $25 million on Bitcoin, completing its transformation into a de facto crypto asset holding firm. No more hedging. No more 'digital gold' euphemisms. Just cold, hard BTC on the balance sheet.

Why the aggressive move?

Corporate treasuries are waking up to what crypto natives knew years ago: when fiat printers go brrr, you stack sats. The company's CFO cited 'long-term value preservation'—Wall Street code for 'we don't trust the Fed either.'

What's the play here?

With institutional adoption accelerating, The Smarter Web Company is positioning itself ahead of the coming accounting standards shakeup. When GAAP finally catches up to crypto, early movers will look like geniuses—or reckless gamblers, depending on which way the regulatory winds blow.

One thing's certain: while traditional finance clings to its 60/40 portfolios, the smart money keeps flowing into the only scarce asset with a 14-year track record of making bankers uncomfortable.

Although smaller, compared to other market players, these latest acquisitions have made The Smarter Web Company ranking 36th among 135 public bitcoin treasury firms—as per Bitcoin Treasuries data. 

Primarily pricing web development services, The Smarter Web Company generates revenue from setup fees, annual hosting fees, and other optional charges. The firm started accepting Bitcoin payments in 2023 and began integrating a Bitcoin treasury policy in April.

Following the footsteps of MicroStrategy (Strategy), various development and publicly listed firms have started acquiring Bitcoin. Spanish coffee chain Vanadi Coffee has also entered the race with it recently approving a plan to invest up to $1 billion in Bitcoin. 

Also read: Matrixport Predicts Bitcoin price to Hit $116,000 in July