BTCC
/
BTCC Square
/
CryptotimesIO
/
Nexo Scores Big: Partners with Mifel Tennis Open and Signs Rising Star Rodrigo Pacheco
Nexo Scores Big: Partners with Mifel Tennis Open and Signs Rising Star Rodrigo Pacheco
19
3
Crypto meets court—Nexo just aced its latest play. The lending giant slams a sponsorship deal with Mexico's Mifel Tennis Open while locking in rising star Rodrigo Pacheco as brand ambassador.
Why it matters: Sports partnerships are crypto's latest flex for mainstream adoption—because nothing says 'trust us with your money' like a 19-year-old with a backhand.
The subtext: Exchanges are dumping millions into sports marketing while quietly cutting retail earn rates. Coincidence? Probably not.
Watch this space: If Pacheco climbs the ATP rankings, Nexo gets cheap exposure. If he flames out? Well, there’s always the next hype cycle.
By:
