Steak ‘n Shake Bets Big on Bitcoin—Adds Crypto Promo to Website Overhaul
Fast-food chain Steak ‘n Shake just slapped Bitcoin front and center on its revamped website—because nothing says ’financial innovation’ like pairing blockchain with milkshakes.
The move signals yet another mainstream embrace of crypto, though skeptics might call it a desperate hedge against inflation’s gut punch to restaurant margins.
No word yet if they’ll accept BTC for cheese fries—but hey, at least it’s not another NFT gimmick.
Steak ‘n Shake Home Page
The company made this decision amid its dedication to incorporating digital money into its business. This includes declaring that it would accept Bitcoin as a form of payment at all of its U.S. stores beginning May 16, 2025.
The site update not only adds bitcoin as an official payment method but also features several Bitcoin-themed graphics, including nods to “Steaktoshi,” a lighthearted reference to the pseudonymous developer of Bitcoin, Satoshi Nakamoto.
This site update is both a marketing effort and a strategic initiative to reach an expanding demographic of crypto fans. It is also part of a broader effort to bring cryptocurrency into the mainstream of retail, as Steak ‘n Shake becomes one of the first big fast-food chains to accept Bitcoin payments.
Also Read: Mercari to Launch Bitcoin Payments and XRP Trading in Japan
