Mugafi Partners with Avalanche to Tokenize Media Assets: A Game-Changer for Digital Finance?

Another day, another blockchain partnership—but this one might actually matter. Mugafi is teaming up with Avalanche to turn media assets into digital tokens, and the finance world is watching.

Why This Isn't Just Another Press Release

Forget the usual corporate fluff. This move cuts straight to the heart of a massive, untapped market. Media rights, royalties, and intellectual property have been locked in legacy systems for decades—clunky, slow, and opaque. Tokenization bypasses all of that. It creates liquid, tradable assets out of what was once paperwork and promises.

Avalanche brings the speed and scalability traditional finance can only dream about. Mugafi brings the media industry know-how. Together, they're building a bridge between creative content and global capital. It's a classic case of blockchain doing what it does best: removing middlemen and unlocking value.

The Cynical Take (Because Finance Demands One)

Let's be real—the track record for 'revolutionizing' media with crypto is... mixed. Remember all those NFT movie projects that promised the moon and delivered a screensaver? This partnership needs to prove it's more than just a buzzword buffet for investors who've run out of other narratives to chase. The real test won't be the press release; it'll be whether any major studios or artists actually use it to do something that wasn't possible before.

But the potential is undeniable. If even a fraction of the global media rights market moves on-chain, it creates a whole new asset class. It gives creators direct access to funding and fans a real stake in the content they love. Or, you know, it gives hedge funds a new, exotic thing to speculate on—because what's innovation without a little healthy greed driving it forward?

Stage wise funding goals

In its early stage, the partnership plans to finance more than $10 million worth of entertainment IP. Over time, the two companies aim to scale this to over $1 billion in annual IP funding.

Avalanche sees the collaboration as a way to understand whether its blockchain can handle high-volume real-world asset issuance outside the usual crypto use cases.

Mugafi, which started in India in 2020, has support from investors like Netflix, Amazon, HashedEM, and Nexus VP. Its most recent production, Kuberaa, came out in 2025 and reportedly grossed $35 million at the box office. The film was distributed on Amazon Prime Video.

According to Mugafi, the partnership could also generate more than 1,500 jobs related to AI, production, blockchain operations, and compliance. These roles are expected to span multiple regions, including India, North America, Japan, and South Korea.

Expanding the onchain entertainment stack

Global entertainment IP financing is worth more than $2 trillion. Most of this market is controlled by major studios and big investors. 

The Mugafi–Avalanche approach aims to make the funding process more transparent and organized. It can help independent or smaller creators access opportunities that were usually limited to large industry players.

Redacted Group will support the effort by managing capital, building institutional partnerships, and developing the platform. Its MVP will offer early access to IP-financing opportunities for the Redacted community, with additional access for select AVAX communities.

Avalanche, which now hosts over $1.2 billion in tokenized real-world assets, will serve as the base layer, enabling clearer documentation, faster settlement, and onchain verification.

Rising interest in onchain IP

The initiative arises from the increasing interest in tokenizing entertainment IP. Other companies, including Animoca Brands and PIP Labs, have also been exploring Web3 tools that help creators manage their rights and bring underused content onchain.

 In Japan, Animoca Brands and Ibex Japan launched a fund to onboard anime and manga IP onto the blockchain with the intent to make use of underutilized content by creators while offering the latter a more transparent means to manage their rights.

PIP Labs, founded in 2022 by former Google DeepMind product manager Jason Zhao, built a blockchain-based platform called Story Protocol. It lets creators tokenize their work, register IP on-chain, and determine rules around how it can be used or shared.

This helps the content owner retain control and apply rights consistently. PIP Labs raised $80 million in 2024 to keep building the platform. In 2025, more projects moved onchain as creators increasingly adopted Web3 tools for IP control.

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