Yi He Takes Co-CEO Helm at Binance as Exchange Charges Toward 300 Million Users
Binance just reshuffled its C-suite—and the timing is no accident. Yi He, a founding partner and the force behind Binance Labs and the BNB Chain, steps into the co-CEO role as the world's largest crypto exchange closes in on a staggering 300 million registered users. That's a user base roughly the size of the United States.
Leadership in the Fast Lane
This isn't a routine promotion. It's a strategic power-up for the next growth phase. Yi He's deep roots in Binance's core ventures—from venture investing to ecosystem development—signal a sharpened focus on scaling infrastructure and innovation, not just trading volume. The move consolidates leadership as the platform eyes its next hundred million users.
The 300 Million User Horizon
Hitting 300 million users isn't just a vanity metric; it's a gravitational force. That scale attracts more developers, more institutional capital, and more real-world use cases—locking in a network effect that competitors struggle to match. It turns the platform into the de facto on-ramp for global crypto adoption. Of course, in traditional finance, they'd celebrate such growth with a hefty fee increase and a special shareholder dividend.
What the Power Move Means
Expect Binance to double down on the ecosystem play. With Yi He's oversight, the lines between the exchange, its venture arm, and its blockchain are likely to blur further, creating a more integrated and sticky experience for those 300 million users. It's a play for dominance that goes beyond the order book—aiming to control the entire stack.
The real test? Managing hypergrowth without stumbling. As user numbers soar, so does the scrutiny. Delivering seamless, secure scalability at this level is the ultimate challenge—and the key to turning a massive user count into unshakable market leadership.
Yi He: “Honored to build alongside Richard”
In her remarks, Yi He spoke about the complementary leadership dynamic she shares with Teng and the shared vision guiding Binance’s next phase of growth. “I am honored to build alongside Richard, who brings decades of experience in regulated financial markets and was among the first to regulate crypto in its early days,” she said.
“Together, we bring diverse perspectives and are confident in leading the future of the industry during this pivotal time, as we responsibly expand our global presence and drive sustainable innovation with our users always at the center,” Yi added.
Binance highlights Yi He’s influence and track record
After the on-stage announcement, Binance shared a detailed leadership update on X, officially welcoming Yi He into her new position as Co-CEO. The company highlighted how instrumental she has been in shaping Binance’s identity since its earliest days.
Leadership Update:
We are delighted to welcome Binance co-founder @heyibinance into her new role as Co-CEO.
Yi has always played an important role, shaping our culture, driving innovation, and championing a user-first approach across our entire ecosystem.
Her leadership has… pic.twitter.com/CqsuTkb0gc
The statement read: “We are delighted to welcome Binance co-founder @heyibinance into her new role as Co-CEO. Yi has always played an important role, shaping our culture, driving innovation, and championing a user-first approach across our entire ecosystem. Her leadership has been instrumental to the growth and identity of Binance.”
Binance added that both Yi He and Richard Teng will guide the company “through its next phase of development as we strengthen our global regulatory foundations and continue building a trusted, transparent, and responsible platform for digital assets.”
The company reiterated that its mission remains unchanged: “broaden access to crypto, protect users, and accelerate SAFE adoption worldwide.”
A new era for Binance
The appointment of Yi He to Co-CEO formalizes the leadership structure many in the industry have long observed informally. As Binance scales towards one billion users and navigates increasingly complex global regulatory environments, the dual leadership model is expected to provide the organization with greater strategic depth.
With Yi He’s continued role in shaping product innovation and global community engagement—and Teng’s experience in regulation and compliance—Binance appears to be signaling a more mature, institutionally aligned direction for the future.
The company’s message concluded with a clear forward-looking sentiment: “Onwards to one billion users.”
Also Read: Binance Japan Users Can Trade Crypto Using PayPay Money
