Coinbase Poaches Ex-Goldman Sachs Heavyweight to Forge Ultimate ’Everything Exchange’

Wall Street meets crypto—again. Coinbase just nabbed a former Goldman Sachs partner to spearhead its ambitious 'Everything Exchange' play. Because what’s more disruptive than hiring traditional finance elites to dismantle traditional finance?

The Goldman-to-Crypto Pipeline Grows

Another day, another defector. The ex-Goldman exec’s move underscores crypto’s relentless talent grab—proving even the old guard can’t resist the siren call of digital assets. Or maybe just the fat equity packages.

Ambition or Hubris?

An 'Everything Exchange' sounds like a crypto fever dream. But with Coinbase’s regulatory battles and retail trading slumps, they’ll need more than a shiny hire to outmaneuver rivals. Still, betting against crypto’s Hail Mary plays hasn’t worked out well for skeptics—yet.

One thing’s certain: Wall Street’s revolving door now spins straight into Web3. Whether that’s progress or just poetic justice depends on who’s holding the bag.

Building a one-stop crypto platform

The “Everything Exchange” strategy is designed to make Coinbase a one-stop platform for cryptocurrency users. The approach will allow users to make use of other features like “tokenized stocks, prediction markets, and early-stage token sales.”

In other words, the company is looking to make it easier for users to access several crypto services all under one roof.

Liz’s experience in the finance space

Martin comes with 25 years of experience as a partner at Goldman Sachs, where she was a partner in the global markets business before joining Coinbase. She also led enterprise partnerships and consumer finance projects, as well as enterprise partnerships, focusing on the launches, operations, and development of various services, including credit cards, savings products, and buy now, pay later services.

“Derivatives sit at the center of every mature market, and Coinbase has an enormous opportunity to lead this space globally as crypto markets reach institutional scale,” Martin said in a statement.

Expanding services amid market confidence

Coinbase has been actively expanding its services to support this strategy. In September, the company acqui-hired the two founders of Sensible, a platform for earning yield on crypto, to add more features. 

Last month, Benchmark analyst Mark Palmer gave Coinbase a “Buy” rating and a $421 price target. He said the “Everything Exchange” plan is “powerfully levered to a crypto bull cycle.”

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