Rumble Stock Surges 7% Following $100M Game-Changing Tether Alliance

Rumble just scored a nine-figure power-up—and Wall Street noticed.

The video platform's shares rocketed 7% after inking a $100 million partnership with stablecoin giant Tether. No details were disclosed, but the market clearly smells blood in the water.

Why Traders Are Biting

When crypto's most controversial stablecoin operator throws cash at a free-speech video platform, it's either genius synergy or a hedge against regulators. Probably both.

The Cynic's Corner

Another day, another 'strategic partnership' where the only deliverable is a press release and temporary price pump. At least this one came with actual millions attached.

A two-year commitment

Under the partnership, Tether aims to spend $100 million on advertising on Rumble over two years, beginning in the first quarter of 2026. This translates to $50 million per year.

The collaboration is explicitly designed to drive the usage and engagement of the Rumble Wallet, which offers seamless payment capabilities connecting video content and creator commerce with digital assets like USD₮, XAU₮, and BTC.

According to Rumble CEO Chris Pavlovski, the deal confirms that the future of creator monetization and digital advertising belongs to platforms that champion freedom, transparency, and innovation.

“Tether’s commitment to our Freedom-First video platform proves that Rumble and the creators who have stood unwaveringly for free speech are the foundation for the future of advertising and creator monetization,” said Pavlovski. “Integrating advertising with Rumble Wallet is paving the way for a transparent, privacy-focused, and independent future of monetization and engagement for creators and users.”

This new advertising commitment is part of a broader, multi-faceted relationship between Rumble and Tether. The $100 million advertising deal is incremental to an earlier commitment by Tether to purchase up to $150 million of Graphics Processing Unit (GPU) services from Rumble.

The provision of GPU services is dependent upon the completion of Rumble’s proposed acquisition of the German AI and cloud computing company, Northern Data AG, which is structured as a voluntary exchange offer. This intended MOVE shows Rumble’s goal of scaling its infrastructure capacity in both cloud services and artificial intelligence (AI).

Tether, as the digital asset giant, is leveraging its support to strengthen Rumble’s position in the digital ecosystem, empowering new and existing creators who prioritize free speech and open communities. The collaboration aims to accelerate the creation of new ad solutions that align with a transparent and privacy-focused monetization model.

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