ZOOZ Makes Massive Bitcoin Bet: Adds 329 BTC to Treasury, Crosses $100M Crypto Milestone

Corporate treasury strategy just got a digital upgrade—and traditional finance isn't happy about it.

The Bitcoin Pile-Up

ZOOZ drops another 329 Bitcoin into its corporate reserves, pushing their total holdings past the psychological $100 million barrier. This isn't just diversification—it's a full-scale assault on conventional treasury management.

While legacy institutions debate yield curves and bond durations, ZOOZ cuts through the noise with pure digital asset accumulation. No committees, no endless meetings—just strategic Bitcoin acquisition that leaves traditional portfolio managers scratching their heads.

The move signals growing corporate confidence in Bitcoin as a legitimate reserve asset, even as Wall Street analysts continue to dismiss crypto as 'too volatile' for serious treasury management. Meanwhile, their carefully balanced portfolios can't seem to beat inflation.

Corporate treasuries are waking up to what crypto natives knew all along: sometimes the safest bet is the one that terrifies your CFO.

ZOOZ’s bet on Bitcoin

The latest purchase reinforces the narrative that ZOOZ is doubling down on Bitcoin as a Core component of its balance sheet. Compared to the company’s prior acquisition of $60 million in Bitcoin reported earlier this month, this increment shows continued commitment to the strategy. 

However, ZOOZ has not publicly disclosed details such as the breakdown of the price per coin, its risk management framework related to price volatility, or expectations for future capital deployment toward more BTC acquisition.

Context within corporate treasury trends

ZOOZ’s activity sits within a broader movement of companies treating cryptocurrencies, especially Bitcoin, as reserve assets. The incremental purchases reflect how some firms are adopting a “buy and hold” doctrine.

Whether ZOOZ’s approach is sustainable over time depends on how well it manages exposure to Bitcoin’s price swings and maintains transparency around its treasury operations.

Also read: Michael Saylor Tells MrBeast to “Buy Bitcoin” as Bitcoin Hits ATH