Safety Shot Bets Big on BONK: $25M Corporate Treasury Move Signals Crypto Confidence

Safety Shot just placed a $25 million wager on meme coin mania—and Wall Street's risk managers are already reaching for the antacids.

The wellness brand announced today it's establishing a corporate treasury position in Solana's infamous dog-themed token, BONK. Because nothing says 'financial prudence' like stashing company reserves in an asset that mooned 10,000% before crashing 80%.

Bullish or reckless? The market's verdict will come soon enough—along with the inevitable SEC subpoena if this actually works.

Technical infrastructure drives selection

Safety Shot cited BONK’s Solana blockchain foundation as a key factor in the treasury decision.

The company noted BONK’s high-speed, low-cost transaction capabilities provide advantages over Ethereum-based competitors like shiba inu and Pepe, which they claimed face network congestion and elevated fees.

BONK held a market capitalization exceeding $2 billion as of press time, making it the fifth-largest memecoin.

The allocation follows Safety Shot’s debt settlement and balance sheet optimization, which left the company with over $15 million in cash reserves. The BONK tokens will serve as Core treasury assets within Safety Shot’s broader digital asset strategy.

Broader altcoin treasury adoption

Corporate cryptocurrency treasury adoption has accelerated throughout 2025, with companies diversifying beyond Bitcoin (BTC) into specialized blockchain ecosystems. 

XRP corporateare also increased through companies like Trident Digital, Webus International, and VivoPower International, demonstrating institutional appetite for BTC alternatives.

Windtree Therapeutics secured agreements for up to $200 million to establish BNB reserves, while Sonnet BioTherapeutics earmarked $583 million in HYPE tokens for balance-sheet deployment.