Tether Set to Dominate Rumble as Largest Shareholder in Bold Northern Data Takeover

Tether's latest power play? Snagging the crown as Rumble's top shareholder through a high-stakes Northern Data acquisition. Because nothing says 'stable' like a stablecoin giant diving headfirst into equity markets.

The Deal That Shakes Both Crypto and Cloud

Forget dipping toes—Tether's going all-in. The USDT issuer is leveraging its war chest to carve out a controlling stake in Rumble, the video platform turned free-speech haven. Northern Data, the German AI and blockchain infrastructure player, serves as the vehicle for this audacious move.

Why This Makes Hedge Funds Sweat

When a $83B shadow banker starts playing venture capitalist, traditional finance gets nervous. Tether's pivot from printing tokens to owning platforms signals a new phase of crypto imperialism—where exit liquidity comes with board seats.

One financier's 'strategic diversification' is another's desperate yield chase. But in 2025's zero-rate environment, even digital dollar peddlers need to park their cash somewhere. Even if it's in a video platform that pays creators in XRP.

Why Rumble wants to acquire Northern Data

Rumble said the acquisition would strengthen its global AI cloud leader position.

To achieve this goal, the firm intends to fold Northern Data’s Core operations into its own, including Ardent, its data center business, and Taiga, which offers GPU-as-a-service.

Taiga operates a large fleet of Nvidia hardware, reportedly including over 20,000 H100 and H200 GPUs.

Northern Data also owns five data centers with a combined energized capacity of nearly 850 MW. This includes a site in Maysville, Georgia, projected to deliver up to 180 MW when fully operational.

In the firm’s second quarter results, Rumble CEO Chris Pavlovski pointed out that it was expanding its cloud and AI initiatives to support the sustained growth of a free and open internet.

He added:

“Rumble is entering a new phase of aggressive growth. We’ve always been ambitious, but today we’re in a different position: pursuing bold initiatives to not only compete with, but surpass, big tech peers.”

Tether’s role in the deal

Tether, the issuer of the USDT stablecoin, is playing a critical role in this potential acquisition.

Over the past year, the company has invested heavily in Rumble and Northern Data as part of its diversification strategy.

Tether currently holds 54% of Northern Data’s shares. It intends to sell its entire stake to Rumble in exchange for newly issued Class A shares, following the same exchange ratio offered to other shareholders of the AI company.

After the transaction, Tether is expected to become the largest shareholder of Rumble’s Class A common stock. Pavlovski will maintain majority voting power.

Additionally, Tether plans to enter a multi-year GPU purchase agreement with Rumble and adjust its existing loan to Northern Data, granting the combined business enhanced financial flexibility.