Verb Goes Big: Nasdaq-Listed Firm Lands $558M for TON Treasury & Unveils Rebrand
Wall Street meets crypto again—and this time, it's wearing a fresh coat of paint.
Half-a-billion-dollar power move
Verb just secured $558 million in funding for The Open Network's (TON) treasury, proving traditional finance still can't resist dipping its toes—or dumping truckloads of cash—into crypto waters. The Nasdaq-listed company's haul signals growing institutional confidence in blockchain infrastructure plays.
Rebrand roulette
Alongside the funding splash, Verb initiated a full rebrand. Details remain scarce, but insiders suggest the refresh aligns with its aggressive push into web3—because what's a nine-figure war chest without some new logos to spend it on?
The bottom line
While suits chase the next shiny crypto thing, Verb's playbook reads like a hedge fund fever dream: throw money at the problem, rename stuff, repeat. At least this time they're using someone else's money.
Strategic pivot
Verb’s new direction aims to build a crypto-native treasury model that combines long-term digital asset holdings with cash FLOW generation through staking rewards.
The company believes Toncoin’s integration with Telegram offers strong adoption potential, making it a compelling choice for a reserve asset strategy.
While shifting focus to digital asset reserves, the firm will continue to operate its existing social commerce businesses, including its AI-driven video shopping platform MARKET.live and its recently acquired livestream commerce startup LyveCom.
Restructuring
The new entity will be chaired by Kingsway founder and TON Foundation President Manuel Stotz, who brings over 15 years of global investment experience.
Veronika Kapustina, a former senior advisor to the TON Foundation and ex-Morgan Stanley banker, will serve as CEO, while Sarah Olsen, previously Head of Corporate Development for JPMorgan’s blockchain division Onyx, will take on the role of CFO.
Meanwhile, Blockchain.com CEO Peter Smith will advise the firm as it scales its crypto treasury operations.
Cohen & Company Capital Markets served as the sole placement agent, with legal counsel provided by Reed Smith, Perkins Coie, Morgan Lewis, and others.
