Coinbase’s Base Doubles Down on Viral Content Coins—Vows to Hodl Every Token Indefinitely

Base just flipped the script on meme coin mania—locking its treasury in a diamond-handed vault.

Subheading: The 'No Sell' Gambit That’s Shaking Crypto

Forget trading strategies—Coinbase’s Layer 2 solution is going full digital dragon, hoarding every viral token it collects like a blockchain Smaug. No exits, no profit-taking—just permanent exposure to the most volatile corner of Web3.

Subheading: When Hype Meets Hodl

The move reeks of either genius or hubris (pick your side). While rivals chase quick flips, Base bets its reputation on meme coins outlasting critics—and maybe even gravity. One insider calls it 'the ultimate conviction play.' Skeptics whisper about bag-holding dressed as ideology.

Closing jab: In crypto, forever is just until the next governance vote.

Content coins

Over the past months, content coins, digital tokens representing a single piece of content, have gained significant momentum on Base thanks to the network integration with Zora, a content creation-focused platform.

Base founder Jesse Pollak describes the tokens as merging content and coin into one entity, with value stemming from cultural impact, virality, or meme appeal rather than traditional utility.

However, critics have dismissed the idea as simply another FORM of memecoin.

In reaction to these claims, Pollak argued that content holds intrinsic worth. He points out that creators generate trillions of dollars in business value globally, yet capture little of it.

In his view, content coins give creators the most powerful tool the industry has for enabling the free FLOW of value.

He stated:

“The content itself is fundamentally valuable. In a repeated game (like all these coins are), the fundamental value of any individual asset is downstream of the way the participants behave. just like in a traditional art market.”

Zora’s co-founder, Jacob Horne, also explained that this new model allows creators to earn from their work every time it goes viral, unlike traditional social platforms, where viral posts often generate little to no revenue for the creator.

As a result, the explosion of these content coins has helped Base briefly surpass solana as the leading blockchain for daily token creation. Much of this growth has been driven by Zora, a protocol that allows users to turn digital content into tradable tokens.