Mogo’s $50M Bitcoin Bet Sends Stock Soaring 140%—Canadian Fintech Joins Corporate Treasury Arms Race

Wall Street wakes up to crypto—again. Canadian fintech Mogo just parked $50 million in Bitcoin as a treasury reserve asset, triggering a 140% pre-market share price explosion. Because nothing says 'financial innovation' like chasing the last bull market's darling asset.

From fintech footnote to market mover

The Nasdaq-listed company—previously known for credit score tools—just became the latest firm to bet its balance sheet on Satoshi's invention. Traders responded by piling into MOGO shares at the open, proving crypto still moves markets faster than any earnings report.

Corporate treasuries catch Bitcoin fever

Mogo joins MicroStrategy and Tesla in the growing club of public companies using Bitcoin as a hedge against fiat debasement. Though cynics might note the timing—just as institutional interest cools post-ETF approvals and retail traders move onto the next shiny thing.

One thing's certain: In today's market, you either die a boring fintech—or live long enough to become a Bitcoin maximalist.

Bitcoin reserve and capital benchmark

Management will now test every deployment of corporate capital, such as mergers, product investments, and share buybacks, against an internal Bitcoin hurdle rate and will reject projects expected to yield returns that lag behind the asset’s long-term return. 

Feller called the rule “a new bar for capital discipline” and framed it as a hard-coded check on incremental spending.

CEO David Feller linked the policy to Mogo’s “Warren Buffett” behavioral framework, which stresses long-horizon decisions and mental focus. 

The company will embed Bitcoin across its businesses in a “Wealth” model, consisting of a 60/40 equity and Bitcoin portfolio on the $400 million assets under management platform, and a lending arm with collateralised BTC loans aimed at lower borrowing costs.

Furthermore, an effort to explore stablecoin rails will focus on $12 billion in annual cross-border volume.

Mogo holds minority stakes in Gemini and Hootsuite, which it can liquidate to accelerate purchases. It also retains indirect exposure through a 12% stake in WonderFi, the parent of Canada’s largest independent crypto exchange.