Meta Poised to Lead Corporate Bitcoin Adoption—Bloomberg Analyst Calls It First Mover

Forget dipping toes—Meta’s diving headfirst into Bitcoin integration while legacy firms still debate ’blockchain, not crypto.’

Why it matters: When a $500B tech giant flirts with Bitcoin treasury moves, even Wall Street’s skeptics start checking their spreadsheets.

The kicker? This could trigger the corporate FOMO cycle that actually pushes BTC past its 2021 ATH—assuming regulators don’t ’protect us’ into oblivion first.

Stablecoin deliberations add context

Meta has already revisited blockchain finance on another front. Reports surfaced that the company is in early talks with crypto infrastructure providersfor cross-border creator payouts on Instagram and other properties. 

Executives familiar with the deliberations described Meta as being in “learn mode” with no preference for a specific issuer.

Despite being at an early stage, the discussions signal a renewed interest in on-chain payment rails following Meta’s abandonment of the Diem stablecoin project in 2022.