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NFTs: From Digital Gold Rush to Ghost Town—What Happened?

NFTs: From Digital Gold Rush to Ghost Town—What Happened?

Published:
2025-05-28 10:40:55
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The rise and fall of NFTs

Remember when your dentist was flipping Bored Apes? Yeah, neither do we.

The hype cycle giveth, and the hype cycle taketh away. In 2021-22, NFTs were the ultimate flex—a cocktail of tech FOMO and speculative frenzy that saw pixelated punks sell for seven figures. Fast forward to 2025, and most collections trade for gas fees plus a side of regret.

Where did it all go wrong?

First, the bubble popped. Too many cash-grab projects flooded the market—10,000-profile-pic generators with zero utility beyond Discord clout. Then came the rug pulls, the frozen metadata, and the brutal realization: JPEGs aren’t revenue streams.

But here’s the twist: NFTs aren’t dead. They’re just... different. The surviving use cases—ticketing, gaming assets, fractionalized real estate—are boringly functional. No Lambo dreams, just actual utility. (Cue Wall Street snickering about ’blockchain adoption’ while shorting the sector.)

So raise a glass to the NFT graveyard—where hype goes to die, and builders quietly get back to work.

|Square

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