Trump Media Bets Big on Crypto: TruthPlus Token, DeFi Platform, and Digital Wallet Launch Imminent

Trump Media makes its blockchain power play—announcing a triple-threat crypto pivot that could shake up both politics and decentralized finance. The TruthPlus token, DeFi platform, and proprietary wallet aim to capitalize on the MAGA movement’s retail investor base.

Details remain scarce, but the move signals a desperate attempt to monetize political tribalism through speculative assets. Because nothing says ’financial freedom’ like tying your portfolio to a meme stock’s crypto cousin.

If executed poorly, this could become the most expensive lesson in tokenomics since TerraLUNA—but for true believers, it might just be the ultimate ’short the libs’ financial instrument.

Truth.Fi

Alongside the crypto wallet and token, Trump Media is also building a financial services arm called Truth.Fi.

The new venture will focus on fintech solutions that reflect conservative values and aim to serve millions of like-minded investors across the US and beyond.

Nunes wrote:

“By expanding into this realm, we aim to serve millions of investors in America and around the world who believe in the greatness of the American economy and want to invest in superior companies while avoiding the giant, woke investment funds and politically motivated debanking problems.”

As part of its initial rollout, Truth.Fi plans to offer customized separately managed accounts (SMAs) and exchange-traded funds (ETFs). Both products will follow an America-First investment approach, combining exposure to both traditional equities and digital assets.

Nunes stated that the firm has partnered with Index Technologies Group and Yorkville America Equities to build the SMA products.

On the other hand, Crypto.com and Yorkville America Digital will support the development of the ETF products. All these financial tools are expected to debut by the end of the year.

Meanwhile, the firm is ready to invest up to $250 million of its cash reserves into these fintech ventures. This investment will also include direct holdings in Bitcoin and similar crypto-focused assets, which will be held under the custody of Charles Schwab.