Kanye West’s YZY Meme Coin on Solana Rockets to $3B Valuation Before Spectacular Crash

Ye drops digital chaos on Solana—market either loves it or loses everything.
The Launch Heard Round the Crypto World
Kanye West doesn't just enter markets—he detonates them. His YZY meme coin exploded onto Solana's blockchain, immediately capturing trader attention and speculative frenzy. No quiet debut—just pure, unfiltered market manipulation dressed as innovation.
Peak and Plunge: The $3B Mirage
The token skyrocketed to a staggering $3 billion valuation. Then reality hit. The crash was brutal, swift, and entirely predictable. Early holders made fortunes; late arrivals got a masterclass in volatility. Classic meme coin cycle—pump, dump, repeat.
Solana's Meme Machine Grinds On
Another day, another celebrity token leveraging Solana's high-speed infrastructure. The chain becomes the go-to for quick launches and quicker exits. Network activity spikes, fees accumulate, and the ecosystem feeds on the hype—even when the hype is built on sand.
Finance's New Clowns
Wall Street might overcomplicate things, but crypto’s meme circus simplifies greed into pure performance art. YZY’s ride proves yet again that in today’s market, a famous name moves needles faster than any fundamental. Maybe that’s the real innovation—making speculation feel like entertainment.
A New Economy or a Familiar Scheme?
The token’s rollout has already stirred some controversy, with journalist Colin Wu sharing data from the GMGN trading platform, which allegedly shows that 90% of its supply is in the hands of just six wallets, raising concerns about heavy concentration and insider activity.
Blockchain trackers also flagged suspicious liquidity pool setups reminiscent of the Libra coin rug pull from earlier in the year, where developers retained disproportionate control of liquidity. Additionally, Lookonchain reported that one insider flipped $450,000 worth of USDC into $3.37 million in just hours, highlighting how early entrants capitalized on privileged access.
However, even with the skepticism, Kanye’s star power shone, with YZY quickly listed on CoinMarketCap while also securing exchange listings, including Bitget.
Furthermore, the official site introduced not only the token but also Ye Pay, a crypto payment processor, and YZY Card, a debit solution aimed at everyday spending in YZY and USDC. It also indicated that the supply breakdown allocated 70% to Yeezy Investments LLC, 20% to public buyers, and 10% to liquidity, with vesting handled by Jupiter Lock contracts.
Nonetheless, community sentiment on the meme coin is split. Pseudonymous crypto trader Defi Mochi warned that YZY’s fully diluted valuation between $2 and $3 billion was “bad risk-reward” given the fate of other meme tokens, while also pointing to suspicious timing tied to unfrozen Libra funds. Meanwhile, CryptoQuant CEO Ki Young Ju drew comparisons to the OFFICIAL TRUMP token, which spiked after launch but later collapsed by 88%, suggesting YZY may face a similar trajectory.
Price Action and Market Outlook
Data from CoinMarketCap shows YZY hit an all-time high of $3.16 within hours of its introduction before tumbling more than 66% to just under $1.00, briefly marking its all-time low at $0.91 the same day.
In the last 24 hours, the meme asset has dropped over 54%, with hourly swings as sharp as 31%. At the time of this writing, its market cap had nosedived from its previous multi-billion-dollar peak to sit at around $349 million according to CMC.
Traders have been both long and shorting the token aggressively. Spot On Chain reported one trader on Hyperliquid managed a $202,000 gain by shorting the token with leverage, while another repeatedly attempted long positions, racking up more than $159,000 in losses.