GameSquare Bets Big: $100M Ethereum Treasury Aims for 14% Yield Bonanza
GameSquare just threw down the gauntlet—launching a nine-figure Ethereum treasury play that could reshape corporate crypto strategies.
High-stakes yield chase
The $100M vault targets 14% returns—enough to make traditional finance sweat (if they even understand how DeFi works). GameSquare’s diving headfirst into Ethereum’s yield ecosystem while Wall Street still debates whether crypto’s 'a phase.'
Corporate treasury 2.0
This isn’t your grandfather’s money market account. By parking funds in Ethereum-based yield instruments, GameSquare’s effectively shorting the 0.5% APY club—with all the volatility risks that come with it.
Closing shot: In a world where banks pay pennies and charge $35 overdraft fees, 14% looks either brilliantly disruptive or recklessly optimistic. Either way, it’s happening.
GameSquare’s Offering
In a July 8 press release, the company announced it has priced an underwritten public offering of 8,421,054 shares of its common stock at $0.95 per share. The offering is expected to raise approximately $8 million in gross proceeds before deducting underwriting discounts, commissions, and other offering expenses.
The Minneapolis-based firm said the funds will be used to kickstart a $100 million Ethereum treasury strategy. The initiative is aiming for yields between 8% and 14%, which is higher than the current 3% to 4% returns offered by regular ETH staking.
“Today’s announcement reflects the confidence of a proven group of high-quality investors and leaders in decentralized finance,” said GameSquare CEO Justin Kenna.
He expounded that the plan will increase the company’s financial flexibility and support a clear capital allocation plan focused on acquiring more ETH, funding potential share repurchases, and reinvesting in growth initiatives.
GameSquare’s ETH treasury will be supported by a strategic alliance with Dialectic, a crypto-native capital management firm. This platform uses machine learning, strong risk controls, and automated optimization to deliver better risk-adjusted returns. Lucid Capital Markets is also serving as the sole underwriter for the plan.
“We’ve partnered with one of the world’s top crypto investment firms to generate real, on-chain yield while deepening our expertise in decentralized finance, pursuing new revenue streams, and strengthening our balance sheet,” explained Kenna.
The next-gen media and entertainment platform also said that its treasury may include other yield-generating strategies in the Ethereum ecosystem, including using stablecoins and NFTs to increase and diversify returns.
Following the announcement, its share price jumped by nearly 60%. According to Google Finance data, the stock opened at $0.99, surged to a year-high of $1.69, before closing at $1.54.
More Firms Shift to Ethereum
The GameSquare news came as SharpLink Gaming, the largest corporate holder of ETH, added 7,689 ETH worth $19.2 million to its portfolio. The company now has a total of 205,634 ETH in its reserves, which it previously said is committed to staking and restaking protocols.
Sharplink has also introduced a new performance metric, ETH Concentration, which increased by 19% over the past three weeks.
Several other companies are now adopting Ethereum-based strategies. Bit Digital recently revealed it had transitioned its treasury to Ethereum, accumulating over 100,000 ETH. This MOVE followed a $172 million public equity raise and the sale of 280 BTC.
CEO Sam Tabar said the move shows a long-term belief in the cryptocurrency’s programmable features and staking yield model, calling it the future of digital assets.