OneFootball & Mythical Games Strike Multi-Year Deal for FIFA Rivals – Web3 Meets Football Mania

Game on—blockchain-style. OneFootball and Mythical Games just inked a multi-year partnership for FIFA Rivals, merging football fandom with Web3’s play-to-earn hype.

Why it matters: This isn’t just another sports game. It’s a Trojan horse for crypto adoption, wrapped in the world’s most popular sport. Expect NFTs, tokenized rewards, and maybe even a few speculative bubbles.

The cynical twist: Because nothing says ''financial inclusion'' like monetizing every pass, tackle, and goal. At least this time, the ''utility tokens'' might actually have utility—unlike half the DeFi projects from 2021.

Bottom line: Football meets finance. Place your bets.

Launched globally on iOS and Android, FIFA Rivals brings a fresh approach to mobile football gaming, combining stylised arcade mechanics with blockchain-based digital ownership. Players can collect, trade, and own exclusive in-game items such as limited-edition kits and collectible boots, many of which are tied to real-world merchandise drops and campaigns from OneFootball.

“Together with Mythical, OneFootball will immediately start to merge our communities and build towards our shared mission of one openly shared data standard for football fans,” said OneFootball CEO Patrick Fischer. “We’re truly excited to explore DEEP product integration paths with Mythical and are keen to kick this multi-year partnership off.”

The game will also feature seasonal tournaments, exclusive promotions for OneFootball users, and special content timed with FIFA events. Through the Mythical Marketplace, users will be able to manage their digital assets in a secure blockchain environment, offering a sense of real-world value and rarity.

“This collaboration represents a significant step forward in bridging the worlds of interactive entertainment and global football culture,” said Jung Suh, Chief Business Officer of Mythical Games. “By integrating real-time authentic content into gameplay, we’re elevating the player experience and creating an environment where fandom isn’t just experienced — it’s owned, traded, and actively played.”

The release of FIFA Rivals signals a broader shift in the intersection of sports media and gaming, positioning OneFootball and Mythical Games at the forefront of this evolving digital landscape.

For updates, visit fifa.rivals.game and follow FIFA Rivals (@fifarivals) and OneFootball Club (@ofc_the_club) on X.