Mawari’s vTubeXR Launch Shakes Up VTuber Industry—Now with Backing from Japan’s Top Agencies

Virtual idols just got a lot more real. Mawari’s new 3D vTubeXR platform promises to revolutionize fan interactions—no clunky headsets required. Partnering with Japan’s biggest VTuber agencies, they’re betting immersive tech will turn casual fans into super-spenders.

Forget flat, pre-recorded streams—vTubeXR lets fans step into their favorite avatar’s world. Think live concerts where you’re front-row, or private chats where your VTuber ‘notices’ you. Creepy? Maybe. Profitable? Absolutely.

Meanwhile, traditional metaverse projects are scrambling. Mawari’s lightweight approach bypasses the crypto-bro baggage weighing down VR platforms. No NFT gimmicks, just fan engagement that might actually work—assuming anyone’s left after the VTuber market correction everyone’s too polite to mention.