ARK Invest’s Bombshell Prediction: Bitcoin Could Hit $1.5M by 2030
Wall Street’s favorite crypto bull just dropped a number that’ll make goldbugs choke on their inflation hedges. ARK Invest’s latest model suggests Bitcoin—yes, that ’volatile casino asset’—could skyrocket to $1.5 million per coin within six years.
How? The usual suspects: institutional adoption, scarcity mechanics, and that beautiful moment when traditional finance finally admits their bond portfolios are relics. ARK’s thesis hinges on Bitcoin eating just 5% of global asset markets—modest, considering hedge funds now treat it like a macroeconomic hedge.
Cynics note this projection assumes zero regulatory crackdowns, no black swan events, and that the SEC doesn’t try to classify Satoshi as an unregistered security. But for true believers? The math’s simple: 21 million coins, trillion-dollar markets, and a world waking up to fiat’s slow bleed.
Either way, grab popcorn—this price target makes even the most aggressive crypto bros blush.

2030 Bitcoin Bull Case
The latest forecasts are based on assumptions regarding total addressable markets (TAMs) and Bitcoin adoption.
According to the report, institutional investment plays the largest role in ARK’s bull case, with Bitcoin potentially capturing 6.5% of a projected $200 trillion global investment portfolio market by 2030. This estimate is nearly double gold’s current 3.6% portfolio share.
In more conservative scenarios, ARK assumes 1% to 2.5% adoption, suggesting that the cryptocurrency’s long-term outlook remains strong even with modest institutional interest.
The report highlights the “digital gold” narrative as a key driver of adoption, assuming BTC will compete with gold’s market value without factoring in further growth for the yellow metal.
Bitcoin’s Multi-Faceted Growth Path
In emerging markets, ARK said it sees a significant opportunity for Bitcoin to serve as a hedge against inflation and currency devaluation, thanks to its accessibility for populations with internet access.
Nation-state adoption, currently led by countries like El Salvador and Bhutan, could accelerate, especially with policy endorsements such as US President Donald Trump’s March 2024 executive order supporting a US Bitcoin reserve.
On the corporate side, ARK noted a rising number of publicly traded firms holding the cryptocurrency, inspired by American business intelligence firm Strategy’s well-known investment game plan. As of late 2024, 74 companies had accumulated roughly $55 billion in Bitcoin.
Finally, ARK even went on to point to on-chain financial services, such as the Lightning Network and wrapped Bitcoin applications, as a fast-growing sector that could further boost BTC’s capital appeal.