OKX Targets Australia’s Massive $1T SMSF Market with New Crypto Platform Launch

Breaking into the retirement gold rush—OKX just dropped a crypto platform specifically designed for Australia's self-managed super funds.

The $1 Trillion Opportunity

They're going after the entire SMSF market—every last dollar of that massive pool. No cautious dipping of toes here; this is a full-scale assault on traditional retirement investing.

Platform Power Play

The exchange built tools that let Aussies bypass traditional fund managers entirely. Cuts out the middlemen—and their fees—while giving investors direct control over their crypto allocations.

Market Momentum

Timing couldn't be better—regulatory clarity meets growing institutional appetite. Even the most conservative funds are starting to see digital assets as non-negotiable in modern portfolios.

Because nothing says 'secure retirement' like trusting your life savings to volatile digital assets managed through a phone app—what could possibly go wrong?

Digital asset adoption grows in Australia

Australia has always shown early adoption for crypto. Lately, adoption has accelerated, becoming one of the fastest-growing investment segments. Based on the Chainalysis crypto adoption index, Australia is among growth regions, with an index of 38 in 2025. 

SMSF are also one of the in-demand savings tools, with 28% of retirement funds flowing into self-selected investments. SMSF draws in around $4T from Australian investors, and even a fraction of those inflows could boost crypto demand. 

“Trustees have been crying out for institutional-grade infrastructure that doesn’t compromise on compliance or security. That’s exactly what we’ve built,” said Kate Cooper , CEO of OKX Australia. “The stats show a significant increase in digital asset allocations, which is why OKX has decided to launch an SMSF platform with infrastructure and reporting tools that trustees can use.”

Cooper added that OKX consulted trustees and pension industry professionals while developing the products, identifying uncertainty about crypto and operational complexity as barriers to adoption. 

Crypto allocation into SMSF is just around $1.11B, but OKX believes the sector has the ability to grow. In the summer of 2025, Australia also admitted BTC as a potential mortgage collateral asset. 

Younger investors may boost crypto SMSF

The OKX offer arrives at a time of generational changes in investment. Currently, SMSF are mostly used by older investors. However, the ability to self-select a portfolio coincides with Millennial trends of actively picking assets. 

The 25-35 year cohort of Australian investors have more widespread crypto ownership, with 53% holding at least some crypto. While not formally part of retirement portfolios, crypto has been used for its significant upside. However, in the past year, the share of crypto in SMSF fell by around 4%. 

OKX aims to boost convenience and reporting, allowing SMSF to tap the rapid crypto expansion. SMSF creation has been touted by Australian influencers, though the process was shown to be complicated, requiring special knowledge. OKX aims to bring all everything into one app, for a simplified tool to acquire and track crypto assets. 

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