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Story Protocol (IP) Soars to Record $11.66 High After Treasury Asset Selection

Story Protocol (IP) Soars to Record $11.66 High After Treasury Asset Selection

Published:
2025-09-09 20:25:08
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IP rockets to unprecedented valuation following institutional endorsement—proving once again that nothing pumps a token like government money finding its way into crypto.

The Momentum Behind the Surge

Story Protocol's native token shattered previous records, hitting an all-time high of $11.66. The catalyst? Selection as a treasury asset—a move that signals growing institutional confidence in blockchain-based intellectual property management.

Market Impact and Reactions

Traders flocked to the asset, driving volume spikes across major exchanges. The treasury selection validates IP's utility beyond speculative trading—though let's be honest, everyone's still just watching those charts climb.

Why This Matters Beyond the Price Pump

This isn't just another pump-and-dump story. Treasury adoption demonstrates real-world use cases gaining traction—even if most investors just care about the green candles.

Looking Ahead: Sustainable Growth or Classic Crypto Volatility?

While the treasury move provides fundamental support, the crypto world remains unpredictable. One thing's certain: when traditional finance meets decentralized assets, things get interesting—and expensive.

Story Protocol IP token reaches new price record as Heritage Distilling sets out treasury roadmap

Story Protocol (IP) reached a new all-time high at $11.66 as Heritage Distilling announced the next steps in its treasury strategy. | Source: Coingecko

Following the IP token growth, CASH shares also recovered, rising by over 16% in the past week to trade at $0.48. The recent price moves show the treasury company narrative is still a strong positive for some stocks and tokens. 

This time, the near-vertical rally for IP was caused by the usual trajectory of tokens selected for treasuries. IP rallied alongside WLD, which is also to be included as a reserve asset. The treasury will be built with an initial PIPE financing of $220M. 

Heritage Distilling announces the next steps for the IP treasury

Heritage Distillery, one of the companies to pivot to an altcoin treasury, announced the next steps to building IP reserves. 

At the end stage, Heritage Distilling will transform into a public vehicle for the acquisition of IP tokens. At the same time, the company will pay attention to the copyright market and the preservation of intellectual rights against the demands of AI model training. 

Heritage Distilling will also appoint a board of advisors, which will include Erick Zhang, co-founder of Nomad Capital, and former CEO of CoinMarketCap.

The company will tap broad expertise to become a part of the Story Protocol ecosystem, tapping crypto-insider potential for earnings. 

“This new strategy marks our full embrace of intellectual property as a new, programmable asset class for this publicly traded company,” said Seung Yoon “SY” Lee, Chairman of the Heritage Advisory Board. “By anchoring our reserves in $IP, we are positioning shareholders to participate in one of the most important shifts of this decade: the intersection of AI, data, and intellectual property.”

The goal of Heritage Distilling is to offer investors a part of the global intellectual rights industry through IP tokens. The entire sector is valued at over $80B, and expected to retain its value with rising demand for protection.

Story Protocol grows DeFi app industry

Story Protocol aims to be the world’s IP chain, mostly creating a native environment for intellectual property rights. 

The chain carries a small DeFi selection of apps, carrying $41.42M in value locked. Recently, the chain’s ecosystem reached a new all-time peak for value locked as IP appreciated. 

The chain carries around 11K daily active addresses, comparable to other Web3 platforms. For now, the IP token rally has a strong element of hype. The rapid rally also reflects the effect of Korean won trading. Over 18% of all IP trades are against the South Korean won, tapping a highly liquid and exuberant market.

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