Pinterest Stock Crashes 14% as US User Growth Hits a Wall
Another 'growth story' stumbles—Pinterest shares nosedived 14% after revealing stagnant US user metrics. Wall Street's algo-traders promptly dumped shares like expired meme coins.
The cold hard numbers:
No sugarcoating here—the platform failed to grow its domestic base. When the growth engine sputters in tech-land, investors flee faster than Bitcoin miners from a high-electricity zone.
What's really going on?
Social media stocks live and die by user metrics. Pinterest just proved it's not immune to the saturation hitting legacy platforms—while decentralized social protocols quietly gain traction in Web3 circles.
One brutal truth: In today's market, if you're not growing, you're dying. And Pinterest just got served a mortality reminder.
Pinterest sees revenue surge as AI and shopping push pay off
Despite the mixed results, Pinterest projected stronger-than-expected revenue for the current quarter, forecasting $1.03 billion to $1.05 billion versus the $1.02 billion analysts expected. The results suggest the company’s advertising business is expanding even as the broader online search landscape adapts to new AI-driven dynamics.
Under CEO Bill Ready, Pinterest has focused heavily on shopping and “visual search,” showing posts that make it easier for users to discover and buy products directly within the app. The company has also leaned into AI to sharpen ad targeting and content recommendations — moves that helped drive the revenue beat.
Pinterest shares had risen about 35% year-to-date ahead of the report, but the stock has shown large swings around earnings in recent quarters — jumping double digits after upbeat guidance in May and surging following its holiday-quarter results in February.
More men are flocking to Pinterest
Just days ago, Pinterest released its first-ever trend report, revealing that men now make up more than one-third of its 570 million global active users—over 171 million, most of them Gen Z. These users defy the usual social media stereotypes, with Pinterest noting they “largely reject the toxicity you might find elsewhere online” and prefer authentic, positive engagement.
Male users are diving into diverse content—from Pilates and smart parenting to product research and unique travel ideas. To capture even more of this audience, Pinterest has launched a dedicated “Pinterest Man” hub, showcasing trending topics and shoppable styles—a MOVE that could heat up competition with TikTok, whose TikTok Shop is expected to attract 50 million U.S. buyers this year.
Wellness is a major draw. Searches for Pilates outfits are up 300%, rock climbing up 115%, and hydration-related terms up 50%. Interest in health boosters like electrolytes and coconut water has climbed 45%.
According to GWI, half of Gen Z and millennial men on Pinterest care about their appearance, fueling spikes in grooming and fashion searches. Sea salt spray hair routines are trending, as are skincare practices like microneedling. Men’s facials are up 230%, and male nail art searches have surged 115%. Goth, grunge, and even jorts are making fashion waves.
Men are also embracing tech and finance content. Searches for 3D printing designs have skyrocketed over 1,200%, eclipsing the 800% rise in AI video interest and 265% growth in programming tutorials. Fintech is booming too, with investment app searches up 620%.
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