OpenX Slams Google with Antitrust Lawsuit: Allegations of Unfair Tactics to Crush Competition

Google's dominance under fire as OpenX drops antitrust bombshell.

Big Tech's playbook exposed—allegations of anti-competitive maneuvers hit the courtroom.

OpenX isn't holding back: claims Google rigged the game to sideline rivals. Sound familiar? Just another day in the land of monopoly-sized profits and regulatory whack-a-mole.

Court says Google’s ad business may be split up

Google offers tools for publishers, advertisers, and an ad exchange all in one. The court said that giving Google all three services gives it too much control over ads and could force a breakup of its adtech arm. Google plans to appeal, with a remedies hearing on September 22.

OpenX emphasizes its status as a small player, holding just a minimal fraction of the ad exchange market. It claims that Google’s conduct forced its ad server out of business, leading to its closure in 2019.

The complaint added the tricks Google forced publishers to drop OpenX through illegal package deals, rigged auctions so OpenX lost more bids, and secretly funneled ad dollars to its own exchange.

“Now that the Court has found Google’s conduct to be illegal and anticompetitive, this lawsuit seeks to recover damages for the harm caused to us and our shareholders. and to help ensure fair competition going forward,” said OpenX Chief Executive John Gentry in a statement.

OpenX wants a jury trial, financial damages, and a court order to stop Google’s unfair tactics.

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