K33, Bakkt & Zooz Double Down: Corporate Bitcoin Treasuries Signal Bullish Institutional Surge

Wall Street’s crypto-curious are putting money where their memes are. Three major firms just made power plays in the Bitcoin treasury game—and traditional finance is scrambling to keep up.

The Corporate BTC Arms Race Heats Up

No more dipping toes in the water. K33, Bakkt, and Zooz just cannonballed into deep liquidity with seven-figure BTC allocations. Because nothing says ‘hedge against inflation’ like outmaneuvering the Fed at its own money-printing game.

From Pilot Programs to Full Deployment

These aren’t test buys anymore. We’re seeing real balance sheet allocations—the kind that make CFOs at legacy banks clutch their Excel sheets. The moves suggest institutional adoption isn’t coming… it’s already here.

Funny how ‘risky speculation’ becomes ‘prudent diversification’ when the whales start buying. The suits might finally understand what retail investors knew in 2020—if you’re not accumulating BTC, you’re actively losing the wealth preservation battle.

K33 eyes 1,000 BTC goal despite stock slide today

K33 AB, a publicly traded Norwegian company offering digital asset brokerage and research, acquired 5 BTC, increasing the company’s current holdings to 126 BTC. It now ranks 75th among publicly traded Bitcoin treasuries.

Torbjorn Bull Jenssen, K33 CEO, revealed that the company is advancing rapidly towards its initial goal of 1,000 BTC.  He added that they have had two successful funding rounds, which closed quickly, signifying their preparedness for the next strategic moves.

JUST IN: Norwegian Public Company K33 buys 5 additional #Bitcoin and now holds a total of 126 BTC

🔸 Bitcoin 100 Ranking: 75🔸 pic.twitter.com/JdFgx02MRU

— BitcoinTreasuries.NET (@BTCtreasuries) July 29, 2025

The Norwegian brokerage firm K33’s stock has plummeted 4.35% today following the announcement of the BTC acquisition. The company has had a poor performance so far this month, with a 42% decline in price and a day range of kr0.062—kr0.068. However, the YTD shows positive results with a 58.5% bump.  

Zooz, an Israeli firm offering flywheel-based power boosting and energy management systems, launched a $180 million private placement (PIPE) to fund a Bitcoin treasury reserve strategy. Ordinary shares and pre-funded warrants amounting to $180 million will be priced at $1.00. The PIPE is only open to authorized investors and requires shareholder approval.

Jordan Fried, incoming CEO and Director of Zooz, said that as the company evolves into a dual-listed Bitcoin treasury pioneer, investors from the U.S. and Israel will gain access to the company’s seamless model. He revealed that the company intends to use the opportunity of dual-listing to scale its Bitcoin holdings while showing crypto-native and innovation-focused stakeholders that Zooz is committed to forward-thinking.

Fried believes the company’s Bitcoin treasury will evolve into a strategic asset that pushes for growth, stability, and differentiation. 

Zooz and Bakkt fuel the Bitcoin Treasury investment trend 

Bakkt, which develops trading tools with on-ramp capabilities, has also announced the pricing of its previously underwritten $75 million public offering. The public offering consists of 6,753,627 shares of Class A common stock and pre-funded warrants to purchase 746,373 shares. The common stock will be bought at a public offering price of $10.00 per share and $9.9999 per prefunded warrant.  

The offering will close on July 30, 2025. Bakkt plans to use the $75 million accumulated proceeds to buy Bitcoin and other digital assets following its investment policy on working capital and general corporate purposes.

The U.S company has also offered the underwriters a 30-day option to buy an additional 1,125,000 shares of Class A common stock and prefunded warrants at the public offering price, excluding the underwriting discounts and commissions.  

Following shareholder approval, Zooz’s private placement (PIPE) will close on September 8, 2025. The Israeli company has also revealed a second PIPE with certain accredited investors that WOULD sell 2.5 million common shares for $2.00 each. The private placement will accompany a warrant to buy two ordinary shares at an exercise price of $3.06. The company is expected to receive an additional $5 million in proceeds from the initial PIPE before paying expenses.

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