How Roblox is Minting Teen Millionaires in 2025—While Wall Street Scratching Its Head
Move over, lemonade stands—Roblox’s virtual economy is turning Gen Z into crypto’s accidental whales.
### The Play-to-Earn Revolution Hits Main Street
Forget flipping burgers. Today’s teens are trading virtual Gucci bags and scripting experiences that pull six figures—all while hedge funds still debate 'metaverse viability.'
### Digital Gold Rush or Bubble?
When a 17-year-old’s obby game outearns a Goldman VP, you know the financial order’s upside down. Bonus points for zero student loans.
### The Cynic’s Footnote
Meanwhile, traditional brokers are stuck explaining why their 'safe' bonds yield less than a teen’s pixelated nightclub. Ouch.
The trend of selling Roblox games increased after a December update
Before December, Roblox had said selling games was against Roblox’s service terms and rules. A spokesperson said the company is not taking part in these secondary-market deals.
Do Big continues to build momentum. The firm acquired a piece of Grow a Garden, a farming game, in May. Grow a Garden set a new mark later in June by drawing 21 million+ players simultaneously, outpacing Fortnite.
Splitting Point, another Roblox game company, had taken over Grow a Garden in April from a teen developer who chose to remain anonymous.
Similarly, an unnamed developer sold the top game at the time, Brookhaven RP, to Voldex Entertainment in February. Voldex’s founder and chief executive, Alex Singer, mentioned that the deal was much “bigger” in comparison to what was reported at that time. He also added, “When there are more dollars paid out to creators, it attracts more people.”
Roblox reports that, over the year ending in March, its ten highest-earning developers each made about $36 million. For the very first time, it could pay out over $1 billion to its game creators this year.
Several firms now purchase, create, or flip games on Roblox. The deal-making often happens on Discord, a messaging app popular among gamers, according to Connar Rhicards. Richards is a lawyer who has handled a dozen such deals.
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