Animoca Brands & DDC Enterprise Kickstart Bold $100M Bitcoin Treasury Strategy – Bullish Move or Corporate HODL?

GameFi giant Animoca Brands and DDC Enterprise just fired the starting pistol on a nine-figure Bitcoin treasury play. The $100M BTC accumulation plan signals institutional conviction—or maybe just FOMO dressed in a suit.

Why this matters: When web3 titans and traditional firms team up to stack sats, it’s either a masterstroke or a desperation hedge against inflationary fiat. The market’s watching to see if this becomes a trend—or another ‘corporate Bitcoin strategy’ that quietly gets liquidated after the next 20% dip.

The cynical take: Nothing screams ‘late-cycle bull market’ like companies announcing crypto treasury plans at all-time highs. At least they didn’t buy NFTs this time.

Animoca Brands to advice on BTC yield strategies

DDC Enterprise Limited (DDC) signed a non-binding memorandum of understanding with Animoca Brands. The fund will help DDC to develop and implement yield strategy for the current BTC treasury. 

Animoca Brands will extend help and allocate up to $100M in BTC toward yield enhancement strategies operated by DDC. The MOVE will accelerate the DDC accumulation strategy, in addition to its recent $528M financing package. The fundraising is split between PIPE raises, a $300M convertible note, $200M equity line, and a $2M equity private placement. 

Yat Siu, the co-founder and executive chairman of Animoca Brands, will join DDC’s bitcoin Visionary Council, providing guidance on the company’s Bitcoin treasury operations. 

DDC has a relatively small treasury of 138 BTC, starting out in May this year. The company’s BTC treasury is part of the latest wave of companies pivoting into BTC and planning larger purchases with the help of credit facilities. 

Animoca Brands is also involved with DigitalX, an Australian treasury company. The fund invested just $20.7M into DigitalX, as a precursor to its largest deal to date.

DDC trades near a six-month high

DDC is one of the treasury companies that benefitted from its BTC purchases in the short term. The stock is trading NEAR its highest level for the year to date period, recovering to $11. 

However, DDC is still far from its peak from November 2023, when the stock traded above $155. 

Unlike other treasury companies, DDC will continue expanding its food business, retaining BTC as its Core reserve asset. DDC has promised an aggressive accumulation strategy, while still retaining a portfolio of food brands. 

Despite the sliding stock price, the DDC portfolio of brands is on the verge of being cash-positive, making for a viable combination of real-world business and a BTC treasury. Previously, DDC has stated it intends to build a treasury of 5,000 BTC, turning into a medium-sized corporate holder. The company is one of the first to mix financing deals for acquiring BTC, while tapping a partner that may have coins on hand for an OTC deal.

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