Samsung’s Q2 Profit Plunge: A 39% Drop Shakes the Tech Giant

Samsung just took a nosedive—profits cratered 39% last quarter. What’s bleeding the tech titan dry? Here’s the breakdown.

Chip Glut or Demand Slump?

The memory market’s in freefall, and Samsung’s riding the drop. Oversupply? Weak consumer spending? Analysts are scrambling to pin the blame.

Smartphone Stumble

Flagship sales flopped—again. Apple’s eating their lunch, and Chinese rivals are gnawing at the crumbs. Pricey R&D isn’t paying off.

The AI Hail Mary

Samsung’s betting big on AI chips to turn the tide. Too bad NVIDIA’s already lapped them twice.

Another quarter, another earnings miss. Maybe next time they’ll blame ‘macroeconomic headwinds’—Wall Street’s favorite scapegoat.

Several of Samsung’s major businesses face uncertainties due to Trump’s tariff policies 

Samsung’s top competitors, the semiconductor makers SK Hynix and Micron, have made the most of the strong demand for memory chips necessary for AI. On the other hand, its gains in this market have been muted as it relies on the Chinese market, where the United States has constrained sales of high-end chips.

Analysts say a key hurdle has been the sluggish approval process for Samsung’s HBM3E 12-high chips by Nvidia. Ryu Young-ho, a senior NH Investment & Securities analyst, noted that HBM revenue likely remained flat in Q2 due to continued US sales restrictions in China and the lack of significant shipments to Nvidia.

He further mentioned that Nvidia’s shipment will undergo some changes this year. According to Ryu, Samsung is not expected to send a large amount of the new chip to the prominent tech company this year. 

Samsung, which projected in March that real progress over its HBM chip was due as soon as June, declined to comment on whether its HBM 3E 12-layer chips successfully went through Nvidia’s qualification process. 

In June, Nvidia announced that the South Korean firm had started sending the chip to AMD. 

Nonetheless, analysts have argued that sales of Samsung smartphones should stay strong, as buyers’ demand for stock increased before US tariffs on imported phones could rise.

Still, several of Samsung’s major businesses, including chips, smartphones, and home appliances, are dealing with business uncertainty due to a host of US trade policies. This includes President Donald Trump’s threat of a 25% tax on non-US-made smartphones and a July 9 deadline for “reciprocal” tariffs against most of its trading partners.

The US is also reportedly weighing whether to revoke the licenses it has given to global chipmakers, including Samsung. This makes the situation even more complicated and threatens to decline Samsung’s sales further.

The US intends to revoke the semiconductor firms’ licences 

In June, the US Department of Commerce (DOC) reportedly considered revoking licenses previously granted to global semiconductor companies—including Samsung, TSMC, and SK Hynix—that allow access to American goods and technology for use in their Chinese manufacturing operations. Sources familiar with the matter said such a move WOULD significantly hamper these firms’ ability to source critical equipment for production lines in China.

A WHITE House official noted that the measure was part of contingency planning in case tensions with China escalated. While the administration hopes the trade deal remains intact and rare earth exports from China continue as expected, the official emphasized that the US wants to keep this option on the table should diplomatic relations deteriorate.

Amid these developments, US chip equipment makers with strong ties to China saw their stock prices fall. KLA Corp dropped 2.4%, Lam Research declined 1.9%, and Applied Materials lost 2%. In contrast, shares of Micron—one of Samsung and SK Hynix’s main rivals in the memory chip sector—rose by 1.5%.

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