Publishers Forced into AI Overviews—No Opt-Out Sparks Industry Backlash

Google's iron grip tightens as publishers lose control over AI-generated content summaries. The search giant's latest move? Forcing sites into its AI Overviews—whether they like it or not.

No consent, no cuts of ad revenue—just another platform eating the web's lunch while pretending it's 'for the users.' Sound familiar, Meta?

Publishers rage against the machine. Traffic plummets when AI answers queries before users even click. But hey—at least some VC-funded LLM got another round at a $20B valuation, right?

The bitter pill? This was always the endgame. Extract content, monetize attention, leave creators scrambling for scraps. Web3 can't come soon enough.

AI integration by Google has sparked publisher concerns

Google’s AI Overviews automatically generate summaries that appear above traditional search links and are shown to more than a hundred countries. Since May of last year, these snippets have even included advertisements, marking Google’s most significant push to weave AI into its Core search service. But, some content providers argue that this feature unfairly diminishes traffic to their own sites.

According to a June 30 filing seen by Reuters, the Independent Publishers Alliance contends that Google’s practice “misuses web content for AI Overviews,” causing “significant harm to publishers, including losses in traffic, readership and revenue.”

They claim the placement of AI summaries at the very top of search results sidelines the original articles, effectively steering users away from the publishers themselves.

“Google’s core search engine service is misusing web content for Google’s AI Overviews in Google Search, which have caused, and continue to cause, significant harm to publishers, including news publishers in the FORM of traffic, readership and revenue loss.”

– Publishers’ filing.

The complaint underscores that publishers have no way to stop Google’s large language models from scraping their work, yet if they try to block crawling, they also forfeit their presence in ordinary search listings.

“Publishers using Google Search do not have the option to opt out from their material being ingested… without losing their ability to appear in Google’s general search results page,” it states.

The Alliance is not alone. The Movement for an Open Web, a collective of digital advertisers and publishers, and the UK-based legal charity Foxglove have joined the suit, urging both Brussels and London’s Competition and Markets Authority to impose urgent restraints to prevent further damage and ensure access to news.

This adds to the growing conflict between AI and journalism

Neither the European Commission nor the UK CMA WOULD comment on ongoing filings. Google, for its part, insists it drives “billions of clicks to websites each day” and that its new AI features help users find content and businesses.

A spokesperson told the media that: “New AI experiences in Search enable people to ask even more questions, which creates new opportunities for content and businesses to be discovered.”

Google also dismissed claims about declining traffic as based on “incomplete and skewed data,” pointing out that fluctuations can stem from seasonality, changing user interests, or standard algorithm tweaks.

“The reality is that sites can gain and lose traffic for a variety of reasons, including seasonal demand, interests of users, and regular algorithmic updates to Search,” said the spokesperson.

Foxglove co‑executive director Rosa Curling warned that independent news outlets face an “existential threat” from AI Overviews.

“That’s why we are urging regulators around the world to let journalism opt out,” Curling told Reuters.

“That’s why with this complaint, Foxglove and our partners are urging the European Commission, along with other regulators around the world, to take a stand and allow independent journalism to opt out.”

– Curling.

Similar legal action has already been launched in the United States, where an educational technology firm argues that Google’s summaries undermine demand for original content, sapping visitor numbers and subscriber growth.

As both sides prepare for what could become landmark antitrust determinations, it remains to be seen if Google can continue to bolster its AI-driven search innovations without trampling on the livelihoods of the very publishers whose content fuels its algorithms.

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