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Japan Under Fire: US Trade Deal Pressure Reaches Breaking Point in 2025

Japan Under Fire: US Trade Deal Pressure Reaches Breaking Point in 2025

Published:
2025-07-01 15:00:50
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Tokyo’s trade tango with Washington just got messier—and the clock’s ticking.


The Squeeze Is On

Japan’s dodging act on US trade demands can’t last forever. With American negotiators sharpening their knives—and tariffs—over auto and ag disputes, Prime Minister’s office insiders whisper about ‘blood in the water.’


What’s Really at Stake

Beyond the usual export quotas and rice tariffs lurks a bigger fight: digital sovereignty. US tech giants want Japan’s data flows unlocked, while Tokyo clings to archaic local storage rules. Someone’s about to get Nakamoto’d (hint: it’s not the crypto bros).


The Goldman Sachs Effect

Wall Street’s already pricing in a deal—because nothing says ‘free trade’ like hedge funds front-running political capitulation. Meanwhile, Japan’s aging keiretsu system sweats under 20th-century debt loads. Talk about bringing a fax machine to a blockchain fight.

Deal or no deal, one thing’s clear: when the Fed’s printing press meets Japan’s demographic cliff, someone’s getting fiscally rekt.

Tokyo focuses on jobs and autos as key to U.S. trade talks

Tokyo’s offer to Washington is based on jobs and investment, with a special focus on the auto industry.

Trade Minister Koichi Ishiba’s team wants to cut the 25% levy on Japanese cars and lower planned 24% duties on other goods set to start on July 9.

Moreover, Japan has offered to collaborate on shipbuilding and boost purchases of American semiconductors and liquefied natural gas. A similar strategy helped Nippon Steel win approval for its takeover of U.S. Steel, but experts say Tokyo may need a larger package to meet Washington’s demand for something big.

Japan risks missing out on a trade deal with U.S

Source: US Census Bureau

Japan’s auto sector is critical; about 10% of the nation’s GDP and some 8% of its workforce depend on it.

Officials hope to bring car tariffs closer to 10% to show progress before the election. One possible trade-off is to open Japan’s rice market, but that risks alienating rural voters. Agriculture Minister Shinjiro Koizumi supports talks that maximize benefits for Japan, and chief negotiator Akazawa has ruled out sacrificing farmers to protect auto interests.

According to policy expert Kenichi Kawasaki of the National Graduate Institute for Policy Studies, Japan may also need to eliminate non-tariff barriers on car imports and cut duties on its own farm products, including rice. Even so, another 10% U.S. levy on cars seems likely.

Trump has warned he may skip negotiations and simply send countries a letter with their new tariff rates. Asked if he WOULD alert the press if such a letter arrived, Akazawa smiled and said, “If it comes to that, I think you’ll find that President Trump will have announced it already on Truth Social.”

Japan’s business outlook stays strong

A Bank of Japan survey released Tuesday showed large manufacturers’ confidence ROSE slightly to +13 in June, up from +12 in March and beating forecasts of +10. But the same tankan survey found firms slashed profit projections and expect conditions to worsen over the next three months.

Confidence among big non-manufacturers dipped to +34 from +35, as rising labor costs and weaker luxury-goods sales to tourists weighed on sentiment.

Some companies reported higher profits by passing on cost increases, while others said wage hikes and fewer foreign visitors hurt their earnings. The survey, covering April through June, suggests Japan’s economy remains resilient despite growing trade uncertainty, even as firms brace for the impact of new U.S. duties.

Policymakers at the Bank of Japan will review these findings at their July 30–31 meeting, weighing whether to begin tightening policy later in the year. Marcel Thieliant, head of Asia-Pacific research at Capital Economics, said the survey supports a tightening cycle before year-end.

Japan’s economy shrank at an annual rate of 0.2% in the first quarter, hurt by weak consumer spending. With U.S. car tariffs set back at 25% and 24% on other goods after July 9, exporters face fresh headwinds.

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