Trump Media Goes All-In: $400M Stock Buyback & Bold Bitcoin/ETF Bet Signals Crypto Confidence
Wall Street's favorite meme stock just doubled down on its crypto gamble. Trump Media's board greenlights a massive $400 million share repurchase program while throwing weight behind Bitcoin and crypto ETFs—because nothing says 'financial strategy' like mixing politics, volatility, and digital gold.
The Buyback Blitz
Shareholders get a $400M lifeline as the company tries to prop up its meme-stock valuation. Because when fundamentals are shaky, why not deploy shareholder cash to manufacture demand?
Crypto Conviction Play
The move signals aggressive confidence in Bitcoin's long-term value—and an opportunistic pivot to capitalize on ETF hype. Because if you can't beat the SEC, join the speculative frenzy.
One thing's clear: In 2025's financial circus, Trump Media just secured center ring. Whether this is genius or desperation depends entirely on Bitcoin's next price swing.
TMTG uses separate funds for share buybacks and Bitcoin treasury strategy
🇺🇸 LATEST: Trump Media $DJT authorizes $400M stock buyback, fully separate from its $2.3B Bitcoin treasury strategy, which remains unchanged. pic.twitter.com/TnIPkh7t4B
— MrRebel.eth (@rebelethpromos) June 23, 2025
According to Trump Media, the share repurchase authorization would be funded separately from, and would not alter, the company’s previously announced bitcoin treasury strategy, which featured a private placement offering of roughly $2.3 billion. The company said it would use $1.5 billion of the Bitcoin treasury fund in equity and about $1 billion in convertible notes to buy Bitcoin, with custody provided by Anchorage Digital and Crypto.com.
Nunez called Bitcoin “a crown jewel” and explained that the board’s $400M stock buyback was meant to shield the company against what he described as “discrimination by financial institutions” against conservative businesses. He added that the funds will also support the launch of Trump-branded exchange-traded funds (ETFs) and other crypto products pending regulatory approval later this year.
It was a strategy popularized by Michael Saylor’s MicroStrategy (now Strategy) in 2020—but now turbocharged by Trump’s political connections and crypto allies. David Bailey, a trusted crypto advisor to the Trump administration, described the play as “strategy squared.”
“Our total focus is on increasing the Bitcoin per share.”
–David Bailey, Trump’s Crypto Policy Advisor
Additionally, the company disclosed that it may, without prior notice, seek to repurchase its outstanding convertible notes in open-market or privately negotiated transactions. It will also retain broad discretion over the terms, prices, and factors applicable to such repurchases, if any.
Trump Media confirms convertible notes buybacks remain active
The company emphasized that its financial position supports the dual strategies. It also suggested that more steps may be taken in the future, as it explored additional financial moves, including the possible buybacks of convertible notes. Trump Media previously clarified that the buybacks were independently funded and WOULD not interfere with one another.
As part of its broader capital strategy, Trump Media also filed to register nearly 56 million equity shares and approximately 29 million shares tied to convertible notes for resale by investors. The company disclosed that it secured an additional $2.3 billion through debt and equity agreements with about 50 investors.
Last week, Trump Media secured $100 million from DRW, a Chicago-based trading firm. The funds are part of a larger strategy to support the $2.3 billion Bitcoin allocation. The company has not confirmed how much Bitcoin it has acquired so far, but said it will continue executing its crypto plans over time.
In addition to the investment, Trump Media also filed to launch a dual Truth Social Bitcoin and ethereum ETF. The company disclosed that the ETF would allocate 75% of its assets to Bitcoin and 25% to Ethereum if approved. However, the company announced that the launch of the Truth Social Bitcoin and Ethereum ETF was pending the effectiveness of the Registration Statement and the approval of a Form 19b-4 filing with the U.S. SEC.
Trump Media shares (DJT) also ROSE more than 3% during early Monday trading. The price increased to $18.39 by mid-morning Eastern Time. The rise came after weeks of volatility in the stock, which has dropped over 50% since January.
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