Cardone Capital Makes Bold Move: Acquires 1,000 Bitcoin as Treasury Reserve Asset

Wall Street meets Satoshi as Cardone Capital joins the corporate Bitcoin arms race.

In a move that'll have goldbugs sweating, Grant Cardone's investment firm just allocated 9 figures to the ultimate hard asset—adding 1,000 BTC to its balance sheet. The purchase signals growing institutional appetite for crypto's flagship asset as inflation hedges go digital.

While traditional finance clings to its spreadsheets, forward-thinking firms are rewriting the playbook. "Diversification" now means holding assets that can't be printed into oblivion by central banks.

One cynical observer noted: "Nothing boosts AUM like chasing the crypto pump—until the SEC comes knocking."

Cardone Capital invests $15.6M in BTC to diversify beyond real estate

On June 20th, the group revealed that it acquired 150 BTC worth around $15.6 million as part of its plan to diversify holdings beyond real estate. Grant had claimed almost a week earlier, on June 14th, that real estate market was broken and he was going to fix it using the real estate/BTC model. He said this as the group unveiled a $1.6 billion five-year dual-asset investment strategy that would increase bitcoin investments and reduce focus on real estate. Grant further explained that this was the fifth fund this year, and the “Boca Deal” was almost filled.

A summary infographic report showed that the group planned to reduce real estate allocations from 77% in year one to 45% in year five. It also showed that BTC allocations WOULD increase from 33% to 66% within the same period. The data also revealed that the company had so far invested nearly $100 million in Bitcoin and over $1 billion in real estate, with plans to increase future investments by a minimum of $5 million.

According to the Cardone Capital Group, its initial BTC position allocated $290 million to buy 2.914K BTC at an average price of $100K per BTC. The group claimed that additional BTC would be purchased using $140 million of monthly cash FLOW from real estate holdings within the next five years. The company added that it would invest in institutional-grade cold storage to ensure security and align its long-term BTC hold strategy with macro Bitcoin market cycles.

Cardone joins a growing list of institutions adopting Bitcoin reserves 

A U.S. SEC filing earlier this month revealed that Hong Kong-based real estate and logistics company Reitar Logtech planned to purchase up to $1.5 billion in Bitcoin as part of its treasury diversification strategy. John Chan, Chairman and CEO of Reitar Logtech, said the treasury diversification initiative emphasized his company’s commitment to maintain a strong financial foundation while scaling its global logistics technology platform.

DDC Enterprise also raised approximately $528 million to accelerate its Bitcoin treasury strategy. The company’s founder, Chairwoman, and CEO, Norma Chu, said the funding was expected to propel DDC into one of the top global corporate Bitcoin holders. 

Prenetics also became the first healthcare firm to launch a Bitcoin treasury strategy with a $20 million BTC purchase. The company acquired 187.42 BTC at an average price of $106,712 and stated that its board had approved allocating the majority of its $117 million balance sheet to Bitcoin. Prenetics plans to expand its Bitcoin holdings through institutional capital partnerships and to implement advanced return strategies. It also plans to accept Bitcoin payments across its direct-to-consumer platforms, including IM8 Health and CircleDNA.

Metaplanet, Strategy, Tesla, MARA, and others continued to acquire more BTC as two academic researchers, Murray Rudd and Dennis Porter, predicted that Bitcoin could soar to $4.3 million by 2036 if these institutional buying trends continued. Rudd and Porter employed pure mathematical modeling to analyze Bitcoin’s market dynamics.

Cryptopolitan Academy: Tired of market swings? Learn how DeFi can help you build steady passive income. Register Now