Remixpoint Pivots Hard Into Web3 – Can Legacy Management Crack the Crypto Code?

Tokyo-based Remixpoint just threw gasoline on its corporate strategy – the fintech-turned-points-program operator is now all-in on blockchain.

Web3 or Bust: The 20-year-old company''s sudden pivot raises eyebrows as traditional finance scrambles to stay relevant. ''We''re rebuilding loyalty programs as on-chain ecosystems,'' claims a press release that suspiciously avoids mentioning any actual blockchain experience.

Tokenized Tomorrow or Yesterday''s News? While rivals like Rakuten and Mitsubishi UFJ dabble in digital assets, Remixpoint''s full-throttle shift could either be visionary or desperate – their stock price (conveniently omitted from announcements) suggests investors aren''t placing bets yet.

Bonus jab: Because nothing fixes struggling legacy businesses like slapping ''Web3'' on the PowerPoint deck and praying the VC money arrives before the quarterly report.

Remixpoint remixes management — New ‘web 3’ focus

The energy and automotive solutions firm officially announced a pivot in management structure with the Bitcoin buy, shuffling executives and bringing in help from fellow Japanese mega-corporation SBI. Remixpoint will now be focusing more strongly on cryptocurrency and “web 3.0” development. Further, in an official announcement prior to the latest BTC acquisition, the company stated it aims to hold 1,000 Bitcoins in the future, similar to leading Japanese BTC-stacker Metaplanet, whose goal is to hold 210,000 BTC by 2027.

Remixpoint recently announced it aims to hold over 1,000 BTC. Source: Remixpoint.

Bitcoin treasuries catching on

Just below Remixpoint on the publicly held Japanese BTC treasures is fashion retailer ANAP, which also just purchased more BTC on June 12, bringing the firm’s holdings to roughly 153 BTC. With the popularity of Metaplanet, and “bitcoin” now fully a recognizable word for even the most mainstream members of Japanese society, the archipelago is now seeing investors look to stocks associated with BTC as a way to get a leg up, and hedge for the future. As Cryptopolitan has recently reported, Japan currently faces economic woes in the FORM of rapid inflation, rice shortages, insufficient pensions, and overtourism.

Other Japan-listed firms holding bitcoin include SBC Medical Group, Value Creation, AI Fusion Capital Group, and Nexon, which sits just below Metaplanet with a current public stack of 1,717 BTC. Remixpoint began purchasing BTC and digital assets in September 2024. As of June 26, 2025, Representative Director and President of SBI Crypto Asset Holdings Taku Tashiro will become Representative Director and CEO at Remixpoint. As per Remixpoint’s news page and Coinpost, Yoshihiko Takahashi, current CEO and Representative Director, will move to Representative Director and CFO.

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