Samsung Bets Big on Perplexity AI—Tech Giant Doubles Down on Next-Gen Intelligence

Samsung just placed a heavyweight wager on the future of AI—and it’s not messing around. The tech behemoth’s latest investment in Perplexity AI signals a sharp pivot from hardware dominance to algorithmic warfare.

Why it matters: While other giants chase metaverse fantasies, Samsung’s backing a dark horse in the AI race. No fluffy ‘synergy’ talk here—just cold, calculated moves in a sector where winners take all.

The finance jab: Wall Street analysts are already spinning this as ‘visionary’—same folks who called the crypto crash a ‘buying opportunity.’ Meanwhile, Perplexity’s tech could actually disrupt search economies. Priorities.

Samsung backs Perplexity with major investment

Samsung is also a major investor in Perplexity’s existing funding round. Perplexity is nearing the close of its latest financing, which would value the company at about $14 billion and raise about $500 million.

The investment will allow the tech firm to reduce its reliance on Google’s services, which have underpinned some of the most important features it’s devices have relied on for years. It will also allow it to work with a wider range of AI partners. 

Perplexity has just signed a deal with Motorola to put its AI assistant on the new Razr foldable phone, representing the small startup’s first big mobile partnership. Samsung’s participation in Perplexity may drive its audience to millions of devices worldwide.

Samsung powers up AI assistants with Perplexity integration

If finalized, the deal could alter how millions of people use their Samsung devices. The tech firm’s AI assistant, Bixby, has failed to outshine its rivals, Google Assistant and Apple’s Siri. It would also mean potentially adding Perplexity’s powerful AI to Bixby, which would give Bixby smarter, more comprehensive responses, better search results, and the ability to engage in more human-like conversations.

The partnership is also a new sign of a wider trend in the tech industry: Companies are racing to turn consumer electronics and digital experiences into smarter wares with powerful AI assistants. Perplexity has also attracted speculation from Apple, Samsung’s arch-rival. Apple pitched Perplexity as a substitute for or supplement to Google Search or to the AI that underpins Siri.

Samsung’s approach mirrors Apple’s, which has built many developer connections for flexible new services. At the same time, buying up Perplexity and incorporating its tech could help the tech company cut dependence on a single AI supplier and offer multiple user options.

With the rise of increasingly powerful AI, collaborations like Perplexity and Samsung could define the future of mobile tech. In the next few years, our devices will get smarter, more intuitive, and more personal.

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