Binance Doubles Down on Livestreaming as Exchange Wars Heat Up

Facing cutthroat competition, the crypto giant is betting big on live content to keep traders hooked—because nothing says ’financial revolution’ like influencer-powered trading tips.

Livestream or die: Binance’s latest play for engagement turns market education into prime-time entertainment. Meanwhile, traditional finance still thinks ’web3’ is a typo.

How the Live Stream feature works

Meanwhile, the Binance announcement also included a comprehensive explainer of how the feature works for users and creators. According to the explainer, users can join a livestream and check the Strategy Tab to find trades that the creators share during the session.

By selecting any trade, they get to see all the details, such as order size, pair, and direction, and can easily place their order, which copies the exact trade directly from the stream.

Creators can share up to 100 spot or futures trades during a live session and pin trades in the strategy cards for viewers to gain easy access. Interestingly, this comes with perks for the creators, who earn 50% of trading fees when users copy their strategies from the live stream.

The announcement added that creators can get more visibility by participating in Live Trading Competitors and other events organized by the exchange. However, only traders with at least 1,000 followers on Binance Square qualify to be creators.

For experienced traders who do not have the required followers to be eligible for the feature, Binance is offering participation in its Binance Square Live Trading Incubation Program.

Binance’s new products and features to help market dominance

Meanwhile, Live Trading continues a trend of new features and products that Binance has launched in the past few months. The exchange recently launched Grid Trading 2.0, a feature that allows users to customize bot settings and optimize trading experience.

This week alone, it has also integrated Bio Protocol on Base Network while introducing new offers through Binance Earn. It also recently added the World Liberty Financial stablecoin USD1 to the Earn, Buy Crypto, Convert, and Margin products.

One of the key features that the exchange has launched recently is Binance Alpha, a platform within the Binance wallet that spotlights early crypto projects that have potential, allowing users to buy tokens of such projects.

All these new features appear to be part of the exchange’s effort to remain dominant as competitors continue encroaching on its market share. According to Token Insight, Binance remains the largest crypto exchange, with 36.5% of the market share for spot trading in Q1 of 2025. Interestingly, it also dominated derivatives trading with 45% of the market share.

However, its spot market shares declined by 1.38% in 2025 Q1, and it has faced some headwinds due to reports of links to the TRUMP family and the poor performance of new tokens listed on the exchange.

Those headwinds could become more serious as competing exchanges continue to expand. For instance, Robinhood recently bought BitStamp while Kraken acquired Ninja Traders, deals that could expand their product offerings and attract more users.

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