Nexo storms back into US crypto lending as Trump-era deregulation opens floodgates

After years of regulatory exile, Nexo’s making a high-stakes comeback—just as Washington’s compliance bar gets lowered. The crypto lender’s US return rides the wave of Trump’s pro-business financial reforms, betting that relaxed rules will let it compete with traditional banks (and their 1% savings accounts).

Wall Street’s old guard won’t like this one bit—but since when has crypto cared about bruised banker egos?

Donald Trump Jr. attends Nexo event

Meanwhile, Donald Trump Jr., the executive vice president of the Trump Organization, was one of the key speakers at the exclusive event to announce Nexo’s return to the US. According to him, crypto is essential to the US and will entrench the country’s economic leadership.

He said:

“I think crypto is the future of finance. We see the opportunity for the financial sector and want to ensure we bring that back to the U.S.”

Trump Jr. also added that regulatory clarity is crucial to the success of the crypto industry and will help the US to be competitive and attract investors and entrepreneurs in that sector.

Although there is no public information yet on whether there is a relationship between the Trump Organization and Nexo, Trump Jr.’s attendance at the event could be a sign of how instrumental the Trump family was in bringing Nexo back to the US.

However, Israel Minister of Innovation, Science, and Technology Gila Gamliel was also a keynote speaker. Gamliel emphasized the importance of technology in removing geographical and cultural barriers.

Crypto Investments in the US have increased under Trump

The return of Nexo aligns with President Donald Trump’s campaign promise of making the US the crypto capital of the world. Since he took office, there have been several crypto deals taking advantage of the relaxed regulatory environment.

According to the Wall Street Journal, there have been 88 crypto deals valued at $8.2 billion since the start of 2025. The biggest one is the launch of a $3.6 billion Bitcoin holding company by Tether, Cantor Fitzgerald, and Softbank.

Others include Kraken’s acquisition of futures broker Ninja Trader for $1.5 billion and Ripple’s $1.25 billion purchase of broker Hidden Road. Beyond these major deals, there are tens of other smaller deals that signify a strong positive sentiment in crypto is back in the US.

Outside of these deals, crypto companies are also expanding their operations in the US. OKX recently launched its US exchange, while US-based companies such as Circle and Kraken are reportedly considering going public.

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