Jacob & Co. and GoMining Unveil $40,000 Bitcoin-Mining Luxury Watch: The Ultimate Crypto Status Symbol
Forget the Rolex—the new flex is a timepiece that literally mines your fortune. Jacob & Co., the jeweler to the hyper-rich, has teamed up with Bitcoin infrastructure firm GoMining to drop a $40,000 watch that generates crypto on your wrist.
The Hardware on Your Hand
This isn't a gimmick. The watch packs actual, remote Bitcoin mining power linked to GoMining's global data centers. Owners get a daily BTC yield deposited straight to their wallet—turning passive wear into active accumulation. It's a physical NFT; ownership of the watch grants the mining rights, blending tangible luxury with digital utility.
Who Buys a $40,000 Miner?
The target is clear: the crypto-native whale who's already made it and wants a trophy that works. It's for the investor who views a Lamborghini as a depreciating asset but sees a functioning Bitcoin miner as a statement piece. It bypasses the clutter of home rigs and the noise of industrial farms—delivering pure, wearable proof-of-work. A cynical hedge fund manager might call it a terribly inefficient CAPEX play, but they probably still use a spreadsheet to track their net worth.
The New Frontier of 'Phygital'
This collab cuts a new path for luxury goods. It's not just branding; it's a functional bridge between high craftsmanship and decentralized finance. It asks a provocative question: In a digital-first world, what is the ultimate purpose of a luxury object? Perhaps it's no longer just to tell time, but to literally print it—with every tick translating to satoshis on the blockchain.
The watch isn't just a timepiece. It's a battery for your digital gold rush, strapped discreetly to your wrist while it quietly outperforms your broker's latest 'safe' bond portfolio.
The Epic X watch integrates with the owner’s GoMining account
According to a press release, the digital watch has been designed to connect the craftsmanship of Jacob & Co. to real bitcoin mining capacity. The watch integrates with the owner’s crypto account, allowing the 1000 TH hash power to be viewed and managed alongside other digital assets in the user’s portfolio.
Introducing Epic X GoMining with Jacob & Co.: a limited edition of 100 luxury timepieces paired with a 1,000 TH digital Bitcoin miner.
Showcasing at Consensus Hong Kong, Feb 10–12, 2026. Available via @_Jacobandco and GoMining. pic.twitter.com/wWpL79US0M
— GoMining (@GoMining_token) January 22, 2026
Mark Zalan, current CEO of GoMining, said that the collaboration brings together a Swiss mechanical statement piece and a digital miner with real hash power. He believes miners are interested in objects that do more than just wear. The new watch offers a luxury experience that merges craft, computing, and Bitcoin, according to Zalan.
Benjamin Arabov, CEO of Jacob & Co., on the other hand, said the firm is naturally digitally integrated and is working to expand its presence across all digital communication channels. He highlighted the Astronomia Solar Bitcoin, created two years ago, as an inspiration to push the boundaries of digital integration to new heights. Arabov reiterated the firm’s goal to bring bold ideas to life in a way that the world hasn’t seen before.
As of now, digital miners on the GoMining platform start at around 1TH of computing power at a retail price of $23 and offer an estimated return of about 30%, or $6.53 per year based on the current BTC price. This means the net reward from the Epic X’s 1000 TH miner could generate nearly $7,000 a year.
Epic X GoMining watch showcases an alternative for passive BTC earnings
Unlike physical mining operations that incorporate thousands of hashrates, the Epic X GoMining digital watch only uses 1,000 TH of cloud mining power. Users’ earned rewards are proportional to the digital miner hash power, with BTC rewards being credited to the owner’s GoMining account.
GoMining’s approach uses cloud mining, which eliminates upfront costs for hardware and electricity. Mining power is rented from GoMining, where all mining work is done offsite, and one gets a share of the rewards. The downside of this approach, however, is that you have less control over the mining process and rely entirely on the provider’s management of the hardware.
Meanwhile, a study found that trust issues are a factor in cloud mining. For instance, the mining resources usually wear out with time, failing to deliver the desired returns. This means profitability is variable and not 100% guaranteed, due to factors such as maintenance costs and the overall performance of the mining hardware.
Unlike physical mining rigs, owners of Epic X GoMining watches can scale their terahash allocations through the GoMining app and track projections and historical performance in real time.
BTC price was down 0.3% at the time of publication, trading at $89,020. The token has rebounded from below $88,000 recorded yesterday, although the token remains down almost 8% this week after trading above $95,000 at the beginning of the week.
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