Exor Rejects Juventus Bid: Club Not For Sale Under Any Terms
Holders of the Old Lady just got a firm 'hands off' from the Agnelli family's investment arm.
The Rejection Letter
Exor, the holding company that controls Juventus, didn't just decline an offer—it slammed the door shut. The message was unequivocal: the Italian football giant is not on the market. No price was disclosed, but the refusal was absolute, leaving no room for negotiation or a higher counter-bid.
Legacy Over Liquidity
This isn't a simple asset play. For Exor, Juventus represents a century of heritage, not just a line on a balance sheet. The move signals that some trophies are still considered priceless, even in an era where every brand has a theoretical valuation. It's a stark reminder that not everything can be tokenized and flipped for a quick profit—much to the chagrin of spreadsheet jockeys everywhere.
Market Implications
The rejection freezes speculation and anchors the club's future firmly with its historic owners. It cuts off a potential blockbuster deal in the sports-investment space, bypassing the frenzy of club acquisitions. For now, the black and white stripes won't be changing hands, proving that in football, as in crypto, true conviction holders are the hardest to shake loose.
Agnellis holds Juventus while Tether increases pressure
The bid shows up while the Agnellis look at possible disposals, including a review of Gedi Gruppo Editoriale, but Juventus is not part of that process. The family has controlled the team for more than a hundred years.
The timing also meets Juventus at a difficult moment. The club sits seventh in Serie A and risks missing European competition, which WOULD hit media and commercial income. The team has not matched the level it had during its run of nine straight Serie A titles, which ended in 2021.
The problems extend beyond the pitch. In 2023, Italy’s football federation took 10 points off Juventus after an investigation into how it accounted for player transfers. Juventus shares have fallen 27% this year.
None of this stops Tether. The crypto company now owns 11.5% of the team, a stake it built starting in February, and wants total control.
Paolo Ardoino, Tether’s Chief Executive Officer, says, “For me, Juventus has always been part of my life. I grew up with this team.” Paolo also says communication between shareholders has been “very, very limited.”
Tether brings cash while Exor keeps its identity
The gap between the two sides is wide. Exor has a net asset value of €36.4 billion and holds Ferrari, Stellantis, and Christian Louboutin. Juventus represents a small slice of Exor’s overall value.
Tether comes from a totally different background. It started in 2014, operated with no public offices for years, and opened its official headquarters in El Salvador in January. The company has no independent board and shares little about its structure.
Even with that, Tether earns a huge profit. USDT, the stablecoin, is the most used token in crypto. Tether’s latest attestation shows $181 billion in assets, including $135 billion in US Treasuries.
Profit passes $10 billion in the first nine months of 2025. Tether also invests in areas like AI and agriculture as it expands beyond crypto.
Get seen where it counts. Advertise in Cryptopolitan Research and reach crypto’s sharpest investors and builders.
