Build on Bitcoin Token Skyrockets 109% Ahead of Bithumb Listing—Here’s Why It Matters
Bitcoin's hottest new token just pulled off a moonshot—and the real action hasn't even begun.
Build on Bitcoin (BOB) surged 109% in 24 hours as traders front-ran its December 4 listing on South Korea's Bithumb exchange. The token—designed to supercharge Bitcoin Layer 2 development—is now the crypto market's unlikely darling.
Why the frenzy?
Bithumb's notorious 'listing effect' strikes again. The exchange's 8 million users have a history of pumping newly listed assets—sometimes beyond reason. When BOB goes live Thursday, expect fireworks (or a spectacular dump—this is crypto, after all).
The bigger picture
BOB's surge highlights Bitcoin's growing DeFi ambitions. Forget 'digital gold'—developers are now building lending protocols, DEXs, and even NFT markets atop Bitcoin's blockchain. Whether this ends in innovation or another 'number go up' casino is anyone's guess.
One thing's certain: traders love a good pre-exchange pump. Just don't be the bagholder when the music stops—Wall Street's algo traders certainly won't be.
Bithumb immediately boosted BOB volumes
The trading profile of BOB immediately shifted after the listing on Bithumb. Until recently, BOB was mostly driven by Coinbase volumes. In the initial stages of trading, Bithumb made up over 23% of BOB volumes.
📢 New Listing
🚀 비오비(#BOB) 원화 마켓 추가 안내
🚀 $BOB/KRW will be listed on #Bithumb!
🔸 Details : https://t.co/hWmYFKAQhx #Bithumb #BOB @build_on_bob pic.twitter.com/kEoOjQ47YN
— Bithumb (@BithumbOfficial) December 3, 2025
BOB ranked 11th among the most actively traded assets on Bithumb, receiving its first KRW trading pair. Until recently, the US dollar was the biggest source of direct liquidity, followed by USDT.
The listing also confirmed that South Korean markets could still supply additional liquidity and volumes. Despite the withdrawal of some retail investors, who moved into Samsung shares, new crypto listings still produce significant pumps.
BOB is a relatively new token, currently developing a growing spot market. However, the biggest source of price discovery is the perpetual futures trading on Binance. BOB volume expanded to over $357M after the Bithumb listing, as traders made bets on the directional move.
The token was also active on Aster, but had no representation on Hyperliquid.
Build on Bitcoin (BOB) to become multi-chain asset
Build on Bitcoin initially started as a L2 chain on the ethereum ecosystem. The chain drew in over $276M in secured value.
BOB also launched on Internet Computer (ICP), securing over 7,000 wallets. Build on Bitcoin runs an ICP version of the Bitcoin network, simulated entirely through software. The ICP launch was considered a possible trigger for BOB price expansion, though the token showed new liquidity and perpetual futures was needed for a recovery.
Build on Bitcoin reported over 500K active users, while also trying to attract institutions as hybrid node operators. The main goal of the chain is to become the DeFi hub for tapping the value of idle BTC.
Most of the value on the L2 chain hinges on BTC derivatives or deposits, reaching over $183M. The chain also carries bridged ETH and stablecoins, as well as natively minted stablecoins. As of December 2025, the project still relies mostly on centralized trading and early price discovery, though the long-term plans include DeFi growth.
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