Former Gryphon Execs to Lead Trump Media & Crypto.com Treasury Deal - What It Means for Digital Assets

Former Gryphon Digital Mining executives are stepping into the spotlight—this time to orchestrate a major treasury management deal between Trump Media and Crypto.com.

Why This Deal Matters

This isn't just another corporate handshake. It signals a growing institutional bridge between high-profile media platforms and established crypto exchanges. Think of it as Wall Street meets blockchain—with a dash of political theater.

The Treasury Playbook

The execs are expected to structure how Trump Media manages and potentially invests its treasury assets through Crypto.com's ecosystem. That could mean anything from custody solutions to yield-generating strategies—all while navigating the regulatory spotlight that follows anything with the Trump name.

A Bullish Signal for Crypto Integration

Deals like this accelerate mainstream adoption. When public companies start routing treasury operations through crypto-native platforms, it validates the infrastructure. It tells traditional finance that digital asset management isn't a fringe activity—it's a strategic move.

The Cynical Take

Let's be real—this also reeks of the classic finance playbook: repackage, rebrand, and leverage big names to attract capital. Because nothing boosts credibility like associating with a former president's media venture and a crypto exchange that sponsors arenas. Sometimes, the 'innovation' is just smart marketing.

Bottom line: Watch this space. If successful, this partnership could become a blueprint for other media and public companies flirting with crypto treasury management—proving once again that in finance, the future is built by those willing to blend the old guard with the new.

Merger with Trump Media and Crypto.com puts CRO at core of new public entity

The new entity, formed via a business combination with TRUMP Media & Technology Group and Crypto.com, aims to acquire and run CRO as the entity’s asset of choice for long-term reserves. The companies announced in September an initial acquisition of 684.4 million CRO at a price of around $0.153 per token, representing an initial transaction of approximately $105 million, with the payout split between cash and stock.

Crypto.com has become a key crypto partner for the Trump administration, having made a point of joining the White House Crypto Summit in March and signing a non-binding agreement with Trump Media to discuss exchange-traded funds based in the United States dedicated to American-issued digital assets. 

Crypto volatility raises risks for ambitious digital-asset treasury plan

The move comes amid increased scrutiny of digital asset treasuries, including those of public companies, as Bitcoin and other cryptocurrency markets have declined in recent weeks.

For instance, Strategy Inc. (MSTR) is down 36% during the month. Mara Holdings (MARA) is currently down well over 37%, Bitmine Immersion Technologies (BMNR) has shed 37.8% and Sharplink Gaming (SBET) is down 30%. CRO itself was down approximately 8% as of the reporting date and more than 30% for the month.

Whereas the merger and treasury-heavy approach would provide a bold route for the merged entity to establish long-term exposure to Cronos (CRO) — including obtaining staking yields and positioning CRO as a core reserve asset — the transaction is also risky. Crypto assets such as CRO remain rather volatile: CRO dropped recently by nearly 10 % on market‑wide sell‑offs and rumors of network problems.

Under accounting rules, sharp declines in market value can compel firms to write off impairment losses, which harms their balance sheets and investor confidence.

And the broader trend for “digital‑asset treasury” (DAT) companies has also demonstrated how rapidly fortunes can overturn themselves: as crypto prices fall and the risk appetite subsides, many companies are often finding themselves having to sell holdings — in some instances, at a loss — to meet liquidity needs or stalled stock valuations. 

For a firm with a significant investment in a relatively small token (as opposed to a more mature asset, such as Bitcoin or Ether), the risk is even higher. If demand softens or regulatory headwinds intensify, the liquidity of the token could dry up, making it difficult to unwind the position without incurring significant losses.

Get seen where it counts. Advertise in Cryptopolitan Research and reach crypto’s sharpest investors and builders.