Eightco Secures $270M to Launch First Public Worldcoin Treasury Strategy

Eightco just dropped a $270 million bombshell—launching the world's first publicly accessible Worldcoin treasury strategy. This isn't just another crypto fund; it's a full-scale institutional assault on digital asset treasury management.

Why Worldcoin—and why now?

The strategy zeroes in on Worldcoin’s dual-pronged appeal: global biometric identity infrastructure and a native token designed for scale. With $270 million in firepower, Eightco isn’t dipping toes—it’s diving headfirst into what many see as the next frontier in programmable money.

Institutional money meets crypto-native execution

Forget traditional treasury bonds or corporate debt—this play is pure digital asset aggression. The move signals growing confidence among allocators that crypto treasuries can outperform legacy options—even if regulators still haven’t quite caught up.

A cynical take? It’s another high-stakes bet that retail will ultimately fund the exit liquidity—classic finance, just with more biometrics.

Eightco Treasury Plan Focuses on Worldcoin

Eightco said the proceeds will be used primarily to acquire and hold Worldcoin as its reserve asset, with cash and ethereum serving as secondary reserves. The company described the strategy as a move to embed Worldcoin in its balance sheet while continuing its core business operations.

“Since announcing the private placement, we’ve seen tremendous interest in OCTO and Worldcoin,” said Dan Ives, who has been appointed Chairman of the Board.

Eightco also confirmed that its Nasdaq ticker will change from OCTO to “ORBS” beginning September 11. The company emphasized that no other corporate actions are being undertaken that WOULD affect outstanding shareholder rights.

Institutional Support for Proof of Human

Worldcoin was co-founded by Sam Altman, who said the project’s goal is to deliver a digital identity system rooted in “Proof of Human.” The network uses iris-scanning Orb devices to verify unique individuals, enabling token distribution.

Last week 600,000+ users joined World Network. That’s 12 World Cup stadiums filled to capacity. pic.twitter.com/dFDHEfrG8b

Ives linked the strategy to AI adoption. “Proof of Human is the next critical step in the AI revolution, and World is uniquely positioned to deliver the trust, verification and authentication that the world needs as AI becomes more deeply embedded in every aspect of our lives,” he said.

Eightco said community participation through the World Foundation will remain part of its long-term approach to building out this treasury initiative.

While most treasuries have focused on Bitcoin or Ethereum, introducing biometric-linked assets brings new regulatory and classification challenges.

Wider adoption of such tokens may reshape how companies engage with public blockchain infrastructure. It also raises questions around compliance, custody, and accountability when corporate balance sheets begin to include identity-tied digital assets.

Frequently Asked Questions (FAQs)

Most firms will likely wait for clearer guidance on how biometric-linked assets are classified under accounting and regulatory frameworks before committing balance sheet allocations.

Yes, if market liquidity, custody solutions, and reporting standards mature, companies may expand beyond BTC and ETH for strategic exposure.

Holding an emerging identity token may be viewed as high-risk by traditional investors, especially amid evolving AI and privacy regulation.