Kanye’s YZY Token Crashes Hardest, Fastest in Celebrity Coin History

Another celebrity crypto project bites the dust—and this one didn't even put up a fight.

YZY Token's Spectacular Implosion

Kanye West's foray into digital assets lasted about as long as one of his infamous award show rants. The token launched with typical hype-driven fanfare before executing what might be the most efficient rug pull in meme coin history—though officials are calling it a 'strategic recalibration.'

The numbers don't lie: YZY plummeted from its all-time high faster than you can say 'I miss the old Kanye.' Early investors watched gains evaporate while the project's social channels went radio silent—another classic case of celebrities treating crypto like a personal ATM rather than actual technology.

When Will They Learn?

Celebrity coins continue following the same playbook: pump, dump, and abandon. Meanwhile, serious builders keep deploying actual utility while these vanity projects make the entire space look like a casino—which, to be fair, it sometimes is.

How Fast Celebrity Meme Coins Lost 90%

Celebrity meme coins collapse at very different speeds. Kanye West’s YZY token set a record for the fastest decline — it lost 90% of its value within just one day of launch. Iggy Azalea’s MOTHER token, on the other hand, took 229 days to reach the same threshold.

Some tokens, like FLOCKA, are still being actively traded and even showing temporary surges, according to CoinGecko. In August, FLOCKA’s price jumped 130%, reducing its gap from ATH to around 73%. But these cases are the exception rather than a sign of real endurance.

Big Market Caps, Short Lives: Why YZY’s $3B Didn’t Save It

Kanye West launched one of the most capitalized celebrity meme coins in the market. YZY reached a staggering $3 billion market cap, with a price close to $3 per token. By comparison, Iggy Azalea’s MOTHER peaked at $230 million, while most other tokens didn’t go beyond a few million.

Still, the massive valuation didn’t help. YZY collapsed faster than any of its peers.

This highlights a key truth: market cap at launch doesn’t predict long-term success. In fact, high valuations can make tokens more fragile, as they attract snipers and HYPE traders rather than long-term holders.

With celebrity meme coins, market cap mostly reflects the strength of early hype — not the quality or future of the project.

When Hype Fades, So Do Celebrity Meme Coins

The story of celebrity meme coins is a cautionary one. Whether launched by global music icons or reality stars, these tokens tend to follow the same pattern: hype, rapid growth, and an inevitable crash.

Even the biggest names and the largest initial valuations haven’t been able to create lasting value. In almost every case, the coin falls by 90% or more. And while some traders make money during the initial pump, the majority are left holding losses.

As crypto matures, the community may become more cautious — or not. For now, celebrity coins remain a high-risk, short-lived trend that offers excitement, volatility, and very few survivors.